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Morning Joe is a weekday morning talk show on MSNBC, hosted by Joe Scarborough with co-hosts Mika Brzezinski and Willie Geist. It airs between 6AM and 9AM U.S. Eastern Time. It is the replacement for Imus in the Morning, which was cancelled in April 2007 after simulcasting on MSNBC since 1996. The program is set out in a panel format, with Scarborough discussing the news of the day with his two co-panelists.
[edit] HistoryMorning Joe began as a fill-in program in Don Imus' old slot. After Imus in the Morning was cancelled, former Florida Congressman Joe Scarborough, then the host of the nighttime MSNBC program Scarborough Country, suggested the idea of him doing a morning show instead.[1] He put together what would become Morning Joe with Willie Geist and screenwriter John Ridley. On May 9, 2007, the show debuted as one of a series of rotating programs auditioning for Imus's former slot.[2] Ridley soon dropped out as co-host, opting instead to be a regular guest. Mika Brzezinski joined the program as co-host and news reader shortly after its debut. The program permanently took over the slot in July 2007, although the decision was not officially announced until that October.[3] Clips from the past few days are available on the official website. On June 29, 2009, along with the rest of the network, the show launched in 1080i high definition. During the first quarter of 2009, Morning Joe earned higher ratings in the age 25-54 demo category than CNN's competing program, American Morning. It still had less viewers overall.[4] Both programs regularly finish behind Fox News's Fox and Friends during the same time period. [edit] Coverage of the 2008 presidential raceThe show broadcasted live from Des Moines, Iowa; Manchester, New Hampshire; and Columbia, South Carolina for the Republican and Democratic primaries and caucuses in those states. Many of the presidential candidates, such as Joe Biden, Hillary Clinton, Rudy Giuliani, Mike Huckabee, John McCain, Barack Obama, Ron Paul, and Mitt Romney have been guests. [edit] SponsorshipStarting on June 1, 2009, Morning Joe has been presented as "brewed by Starbucks" and the show's logo changed to include the company logo. Although the hosts have previously consumed Starbucks coffee on air "for free" in the words of MSNBC president Phil Griffin, it was not paid placement at that time.[5] The move was met with mixed reactions from rival news organizations, viewed as both a clever partnership in an economic downturn and a compromise of journalistic standards.[6] [edit] Spinoffs[edit] WABC radio editionA radio version debuted in December 2008, carried on WABC in New York City and other ABC Radio owned and operated stations. Scarborough and Brzezinski host this version, which also replays highlights from the day's television show. For legal reasons, this version is called The Joe Scarborough Show.[7] [edit] Way Too EarlyOn July 27, 2009, Willie Geist began hosting a new show, Way Too Early with Willie Geist. It airs at 5:30 AM U.S. Eastern Time, 30 minutes prior to Morning Joe.[8] [edit] Daily segments and regular anchors
[edit] Regular guests and contributorsRegular guests and contributors include:
[edit] Former contributors and segments
[edit] Notable incidents[edit] Paris Hilton incidentAfter about a month of being on the air, Morning Joe co-host Mika Brzezinski became a YouTube sensation[11]. Brzezinski gained notoriety for refusing to read the report of Hilton's release from prison. She felt Hilton's jail sentence was not an appropriate lead story. She protested by taking a lighter from co-host Willie Geist and attempting to burn the script. After Geist prevented her from doing so, she resorted to putting the script in a paper shredder. [edit] Chris Matthews "messed around" commentsOn January 9, 2008, the morning after Hillary Clinton's surprise victory in the New Hampshire Democratic presidential primary, Matthews appeared on the show and said of Clinton,
The comments, widely seen as grossly sexist and unfair, were criticized by such disparate media figures as Bill O'Reilly[12], Joy Behar[14], and Gloria Steinem[15]. They also resulted in protests outside NBC's Washington, D.C. studios, as well as a joint letter of complaint to NBC from the National Organization for Women, Feminist Majority, and the National Women's Political Caucus. Matthews apologized for the comments on the January 17, 2008 edition of his own MSNBC program, Hardball.[15] [edit] Expletive incidentOn November 10, 2008 Scarborough used an expletive on air while quoting a story about then-President-elect Obama's incoming Chief of Staff, Rahm Emanuel. Once he realized his mistake, Scarborough repeatedly apologized for his slip of the tongue and explained that he'd meant to say "the F word" instead. The next day, MSNBC instituted a seven second delay for Morning Joe.[16] [edit] Mika Brzezinski muggedOn December 18, 2008, the show's cohost, Mika Brzezinski, got mugged before coming in to do Morning Joe. Joe Scarborough was visibly and verbally outraged that the hotel they were staying at did not have security outside the door. The show was being taped from Washington D.C. She said on the show, "He wanted $20," and since she only had $6, she was "very scared" since she felt that "I did not have enough." [17] [edit] "Stunningly superficial"On December 30, 2008, Zbigniew Brzezinski (Mika's father and former National Security Advisor to President Jimmy Carter) came as a guest to discuss the unfolding Israel-Palestine crisis. Scarborough claimed that Yasser Arafat was offered everything he wanted at the 2000 Camp David Summit. This statement provoked Zbigniew to reply, "You know, you have such a stunningly superficial knowledge of what went on that it's almost embarrassing to listen to you". Consequently, the phrase "stunningly superficial" has become somewhat of a running gag on the show.[18] [edit] Feud with Jon StewartOn June 3, 2009, The Daily Show host Jon Stewart mocked the Starbucks sponsorship of the program, showing several clips of the Morning Joe cast prominently displaying and complimenting Starbucks products as well as a sycophantic interview with Starbucks CEO Howard Schultz.[19] Scarborough responded that his intent in discussing the sponsorship was sarcastic, and he suggested that Stewart and his "90 writers" didn't understand the joke.[20] On June 8, Stewart feined embarassment over missing their alleged sarcasm, claiming, "At the time, I thought your jokey manner was just a way of supplementing your shame over the discomfort you feel deep in your soul after extinguishing the last smoldering embers of any of your program’s journalistic bonafides. But now, I realize that that wasn't the case!"[20] On June 9, Scarborough fired back, referring to Stewart as "a very, very angry guy with a Napoleonic complex."[21] The next day, Stewart and correspondent John Oliver again responded with a skit, involving Stewart impersonating Napoleon and Oliver impersonating an even shorter Arthur Wellesley. After the routine, Jon Stewart joked that he hoped that this would be the end of the feud, since continuing it was becoming expensive for the show.[22] [edit] Clash with Rush Limbaugh and the far rightDuring the Obama administration, Joe Scarborough has sought to distance himself from far-right elements in the Republican Party. He has criticized Republicans such as Rush Limbaugh who have celebrated President Obama's failed bid to bring the 2016 Olympics to Chicago saying that "Republicans have gone off the deep end." [23] On the October 8, 2009 edition of his radio show, Limbaugh fired back by saying that Scarborough was "doing his best impression of [...] a neutered chickified moderate." [24] Scarborough responded the next day on Morning Joe, faulting Limbaugh for uncritical loyalty to George W. Bush during the president's tenure in office. Scarborough specifically said that Limbaugh had put his "testicles in a blind trust for George W. Bush for eight years." [25] [edit] References
[edit] External links
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