This is about the beauty pageant. For the 2004 film see Miss Sweden (film).

Annika Duckmark, Fröken Sverige 1996, during a television ceremony in 2008

Miss Sweden (in Swedish: Fröken Sverige), is a Swedish beauty pageant, that before helped qualifying winners for global contests. The national organizers sent delegates to Miss Universe, Miss World, Miss International, Miss Europe and Miss Scandinavia, but arrange the pageants separately, so they can fit the interests of the delegates, due to the differences between the international pageants. The Miss World pageant has no ranking in swimsuits on stage, while Miss International mainly has the highest scores in the swimsuit competition. However in recent years only delegates to Miss Universe where crowned. In 2009 Miss Sweden lost the license to crown a contestant for Miss Universe, and will from now on only crown a winner to be a good role model for Sweden during a year.

[edit] Pageant history

The pageant has a long tradition of sending the national delegates to vacation abroad, for photos in swimsuits and evening gowns to viewers, such as Dubai (1996), Canary Islands (1997) and Barbados (2002).

Founded by Bonnier Media Group in 1948 and franchise has been in hand from 1949 until 1999 by the magazine VeckoRevyn, from 2000 to 2004 by the television channel TV3 and from 2005 to 2008 by the swimwear producer Panos Emporio.

This pageant has introduced models and actresses such as Anita Ekberg, Lena Olin, Jessica Folcker and Victoria Silvstedt.

[edit] No license

In 2009 the official Miss Sweden winner will not attend Miss Universe 2009, instead a new pageant Miss Universe Sweden will crown the winner who will attend this year's MU-event in Bahamas.

[edit] Broadcasting

Since 1992 the Miss Sweden beauty pageant has aired live on television. The television networks through the years have been Swedish TV4 (1992-2000), TV3 (2001-2005) and TV8 (2006-). Star! Scandinavia is broadcasting the Miss Universe pageant for Swedish viewers and Miss World by TV7. Some of the remaining pageants can be seen on MTV3. License of broadcasting in Sweden has Modern Times Group.

The 2006 contest was broadcast in eight countries, due to English oral presentations and became the second most worldwide viewed national beauty pageant in the world, after the Miss USA pageant.

[edit] Titleholders

Johanna Lind, Fröken Sverige 1993

The second runner-up between 1992–2002 used to compete at Miss World. The Miss World delegate used to be sponsored by the female magazine Året Runt and the Miss Universe contestant by Vecko-Revyn, until they end up together in 1992 and split in 2004.

• Miss Universe 1955, Hillevi Rombin, is the only deceased Miss Universe title holder since the pageant's inception.
• Miss World delegeate 1988, Cecilia Hörberg, won Miss Hawaiian Tropic four years earlier.

[edit] Delegates living abroad

An unusual number of delegates entering Miss World and Miss Universe from Sweden have found success abroad.

• May Louise Flodin, the second Miss World winner, currently runs a hotel chain in Jordan.
• Anne Marie Thistler, semi finalist at Miss Universe 1952, made her home in Mexico.
• Miss Universe 1956 3rd runner-up, Ingrid Goude, lives in Beverly Hills.
• Miss World 1977, Mary Stävin is a successful actress and appeared in two James Bond-movies. Today she lives in Beverly Hills, California.
• Miss Universe 1978 4th runner up, Cecilia Rodhe, is mother of the professional basket player Joakim Noah. She lives in Brooklyn, New York.
• Miss Universe 1981 2nd runner up, Eva Lena Pilotti (née Lundgren) lives with her family in Amsterdam, Netherlands.
• Miss World semi finalist 1993, Victoria Silvstedt, is living in New York and is a successful actress and hostess.

[edit] Hostings

The list below contains of information about Miss Universe Sweden. The first runner up between 1992-2002 used to compete at Miss World.

The year of 1992 was the first time the pageant was broadcast. The promoters were a commercial channel alongside a magazine released for females. The readers picked their favourites and the winner was crowned by a jury in a night club for celebrities. The Miss Universe pageant was shown on Swedish television for the first time ever a few months later.

[edit] External links

• (Swedish) Miss Sweden official homepage

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