Miracle Whip Information & Miracle Whip Links at HealthHaven.com

A jar of Miracle Whip

Miracle Whip is a salad dressing and sandwich spread manufactured by Kraft Foods. It is often used as an alternative to mayonnaise in recipes, although it is sweeter and has additional spices.

[edit] Origins

In 1933, Kraft was a well-established distributor of mayonnaise, yet sales were slipping as a result of the Great Depression.^{[citation needed]} Kraft developed a new dressing similar to mayonnaise, but at a lower price. Premiering at the Century of Progress World's Fair in Chicago in 1933, Miracle Whip was an instant success as a condiment on fruits, vegetables and salads.^[1]

According to Kraft archivist Becky Haglund Tousey, Kraft developed the product in-house using a patented "emulsifying machine" (invented by Charles Chapman) to create a product blending mayonnaise products and less expensive salad dressing. The machine (dubbed "Miracle Whip" by Chapman) ensured that the ingredients (including more than 20 different spices) could be thoroughly blended.^[1]

However, another story claims that Miracle Whip was invented in Salem, Illinois, at Max Crosset's Cafe, where it was called Max Crossett's X-tra Fine Salad Dressing. Crosset sold it to Kraft Foods in 1931 for $300^[2] (approximately $4000 in 2006).^[3]

[edit] Popularity

Miracle Whip has a strong following in Canada, and the official Miracle Whip webpage is located on Kraft Canada's website.^[4] Six Flags announced a new partnership with the Miracle Whip brand in 2009. ^[5]

[edit] References

^ ^a ^b Zeldes, Leah A. (August 25, 2009). "Miracle Whip: Boon or blech? Fans and foes mix it up". Dining Chicago. Chicago’s Restaurant & Entertainment Guide, Inc.. http://blog.diningchicago.com/2009/08/25/miracle-whip-boon-or-blech/. Retrieved Aug. 25, 2009.
^ "Kraft Foods sandwich Historie (Danish)". http://www.kraft.dk/kraft1/page?siteid=kraft1-prd&locale=dkda1&PagecRef=737. Retrieved 2006-09-03.
^ "US Department of Labor Inflation calculator". http://data.bls.gov/cgi-bin/cpicalc.pl. Retrieved 2006-09-03.
^ "Kraft Miracle Whip". http://www.kraftcanada.com/en/Products/M-O/KraftMiracleWhip.aspx.
^ "Six Flags Announces New Partnership with Miracle Whip". http://www.reuters.com/article/pressRelease/idUS115800+08-Jul-2009+PRN20090708.

[edit] External links

Nutritional Information for Miracle Whip

[zeldes-0] Zeldes, Leah A. (August 25, 2009). "Miracle Whip: Boon or blech? Fans and foes mix it up". Dining Chicago. Chicago’s Restaurant & Entertainment Guide, Inc.. http://blog.diningchicago.com/2009/08/25/miracle-whip-boon-or-blech/. Retrieved Aug. 25, 2009.

[1] "Kraft Foods sandwich Historie (Danish)". http://www.kraft.dk/kraft1/page?siteid=kraft1-prd&locale=dkda1&PagecRef=737. Retrieved 2006-09-03.

[2] "US Department of Labor Inflation calculator". http://data.bls.gov/cgi-bin/cpicalc.pl. Retrieved 2006-09-03.

[3] "Kraft Miracle Whip". http://www.kraftcanada.com/en/Products/M-O/KraftMiracleWhip.aspx.

[4] "Six Flags Announces New Partnership with Miracle Whip". http://www.reuters.com/article/pressRelease/idUS115800+08-Jul-2009+PRN20090708.

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Contents

[edit] Origins

[edit] Popularity

[edit] References

[edit] External links