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Ming Pao (simplified Chinese: 明报; traditional Chinese: 明報) is a Chinese language newspaper published by Ming Pao Group in Hong Kong. In the 1990s, Ming Pao established four overseas branches in North America, each provides independent reporting on local news and collect local advertisements. Currently, only the two Canadian editions remain: Ming Pao Toronto and Ming Pao Vancouver. Ming Pao New York and Ming Pao San Francisco ceased operations on January 31 and February 14, 2009, respectively. With a mission and long standing editorial direction to present comprehensive, objective and bias-free coverage and analyses on political and economic issues in both mainland China and Hong Kong. According to a Media Credibility Survey conducted by Chinese University of Hong Kong in 2006, Ming Pao was selected as the most credible Chinese language newspaper. It aims at providing comprehensive and accurate reports on political and economic issues in Hong Kong and mainland China. Well-known for its accuracy in language, many secondary schools in Hong Kong encourage their students to subscribe to Ming Pao in order to improve their Chinese language.
[edit] HistoryMing Pao was first published on May 20, 1959, and was founded by the famous Chinese wuxia novelist Louis Cha (simplified Chinese: 查良镛; traditional Chinese: 查良鏞), known better by his pseudonym Jinyong (金庸), and his friend, Shen Pao Sing (沈寶新). It was then taken over by Tan Sri Datuk TIONG Hiew King in 1995. Ming Pao now is published by Ming Pao Newspapers Limited, a subsidiary of Media Chinese International Limited, which was formed by the successful merger of Ming Pao Enterprise Corporation Limited (Hong Kong), Sin Chew Media Corporations Berhad (Malaysia) and Nanyang Press Holdings Berhad (Malaysia) in April 2008. [edit] StandpointMing Pao's style is somewhat more professional compared to other newspapers, as well as its own previous incarnation. Instead of writing sensational headlines designed to attract the readers, Ming Pao prefers to use moderate wording and seems to take a professional approach. Thus, many readers find its articles to be fair and neutral. Entertainment news rarely make it to the front page on Ming Pao, unlike other papers in Hong Kong. Ming Pao is still best-known for being honest and responsible by publishing only the facts and not the exaggerated, gory photographs common in other newspapers that are unpleasant to readers, especially children. [edit] Reader groups
According to Ming Pao, its main reader groups are the middle class, professionals, managers and corporate decision-makers. They are groups of generally higher income and education levels, making them a very important group in Hong Kong. Ming Pao is also one of the favourite newspapers among educational institutions. Schools often list Ming Pao as the best newspaper for subscription, and often offer special discounts for students in order to encourage them to subscribe to and read the newspaper more. [edit] AchievementsAwards won by Ming Pao Hong Kong in recent years:
The Society of Publishers in Asia Awards 2008:
The Society of Publishers in Asia Awards 2007:
The Society of Publishers in Asia Awards 2006:
Awards won by Ming Pao Vancouver in recent years:
[edit] WebsiteThe homepage of Ming Pao was set up in 1995, one of the earliest newspaper websites in Hong Kong. The Ming Pao website won the "Ten Healthy Websites Contest 2002"of the Television and Entertainment Licensing Authority. Only two news websites among the entire media industry in Hong Kong were given the award, which objectives were said to encourage young people and children to visit websites with healthy information and make proper use of the Internet, and to motivate Internet content providers to create more healthy websites for young people by recognizing their efforts. [edit] Merger with Malaysia Sinchew and Nanyang GroupsIn October 1995, Ming Pao was taken over by Tan Sri Datuk TIONG Hiew King (in Chinese: 張曉卿). On 29 January 2007, Tan Sri Datuk TIONG revealed his proposal to merge the three media groups - Sin Chew Media Corporation Berhad (Malaysia), Nanyang Press Holdings Berhad (Malaysia) and Ming Pao Enterprise Corporation Limited (Hong Kong). The merged group, named Media Chinese International Limited was dually listed on the mainboards of the Stock Exchange of Hong Kong and the Bursa Malaysia Securities Berhad in April 2008. All of the existing groups retain their existing publications and independent operations. [edit] See also[edit] References[edit] External links | |||||||||||||||||
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