MiWadi is an Irish soft drink brand owned by Britvic, and formerly by Cantrell and Cochrane (C&C), bottled in Dublin, Cork and Belfast.

Its name comes from the initial letters of C&C's predecessor company, Mineral Water Distributors, which was formed in 1927.[1] The range includes blackcurrant, lemon, lime, and orange & pineapple fruit squashes, with additional flavours produced on a seasonal basis, such as peppermint, ginger and clove.[2]

The slogan of MiWadi is "It's not your Wadi, it's MiWadi", seen on MiWadi bottles and commercals. The drink suffered declining sales during the 1990s, occupying only 16.4% of the market share by 1995[3], but as of 2005 it accounts for 37% of fruit squash sold in the Irish market.[4].

[edit] External links

• MiWadi - official website
• MiWadi at Cantrell website

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