MiWadi:
MiWadi is an Irish soft drink brand owned by Britvic, and formerly by Cantrell and Cochrane (C&C), bottled in Dublin, Cork and Belfast.
Its name comes from the initial letters of C&C's predecessor company, Mineral Water Distributors, which was formed in 1927.[1] The range includes blackcurrant, lemon, lime, and orange & pineapple fruit squashes, with additional flavours produced on a seasonal basis, such as peppermint, ginger and clove.[2]
The slogan of MiWadi is "It's not your Wadi, it's MiWadi", seen on MiWadi bottles and commercals. The drink suffered declining sales during the 1990s, occupying only 16.4% of the market share by 1995[3], but as of 2005 it accounts for 37% of fruit squash sold in the Irish market.[4].
[edit] External links
|
