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MediaCorp Channel U
Ch u.JPG
Channel U logo
Launched May 6, 2001
Network MediaCorp TV
Owned by MediaCorp
Picture format PAL 576i(SDTV) 4:3
Slogan 最精彩 (Translation: The Most Exciting)
Country Singapore Singapore
Broadcast area Nationwide
Formerly called 优频道 (from SPH MediaWorks, until January 2005)
Website u.mediacorptv.sg
Availability
Terrestrial
MediaCorp -Analogue Channel 28 (527.25 MHz)
Cable
StarHub TV Channel 7
MediaCorp (via SCV TV socket) Channel 28 (527.25 MHz)
IPTV
mio TV Channel 7

MediaCorp TV Channel U (U频道; pinyin: U Pín Dào) is the second Chinese-language channel in Singapore and was inaugurated on 1 January 2005 (although it had been broadcast since 6 May 2001 under SPH Mediaworks). Taking over the channel from SPH Mediaworks as a result of the media merger, it aims to target the younger generations of Singaporeans as an alternative to the more mainstream and established Channel 8.

In 2009, the station changed its post-merger slogan (带动亚洲流行, Leading Asia's Trends) to 最精彩 (The Most Exciting). This slogan complements Channel 8's longtime slogan, 最亲切 (The Most Endearing).


Contents

[edit] Post-Merger

In its first four year, the channel continued to show imported programmes which had been telecast while the Channel was run by SPH Mediaworks as well as screening other imported programmes, resulting in the channel having no locally-produced content except for the two news bulletins. Locally-produced programmes began airing from 1 January 2005 onwards, which included a revamp of the news bulletins, the addition of five current events programmes, and four variety programmes. Channel U's target audience consists of Singaporeans aged 15-45. Current broadcasting hours begin at 3 pm, Monday through Friday, 10 am on weekends.

TV tuner frequency 487.250 MHz

[edit] Slogans Over The Years

  • 以优为先 (Putting Quality [or You] First, 6 May 2001-31 December 2004)
  • 带动亚洲流行 (Leading Asia's Trends, 1 January 2005-2009)
  • 最精彩 (The Most Exciting, 2009-Present)

[edit] Artists

[edit] Newscasters

Current

  • Serene Loo 吕寺琳 (From MediaCorp Channel 8/8频道)
  • Tung Soo Hua 董素华 (From MediaCorp Channel 8/8频道)
  • Zhao Wenbei 赵文蓓 (From China CCTV/中国中央电视台)

Left MediaCorp

  • Jessy Chang 张恒芝 (From TVBS) Signed a 3 year contract with MediaCorp
  • Liang Ni 梁妮 (From Shanghai Dragon TV/上海东方卫视)

[edit] Local programmes

[edit] Drama

[edit] Current affairs

[edit] Documentary and docudrama

[edit] Lifestyle and fashion

[edit] Variety

[edit] Specials

[edit] Foreign programmes

[edit] Drama

[edit] Variety

[edit] Education

[edit] Primetime programme line up

[edit] External links




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