Macromedia, Inc.

Fate	Integrated into Adobe Systems, Inc.
Successor	Adobe Systems, Inc.
Founded	1992
Defunct	2005
Headquarters	San Francisco, California (incorporated in Delaware)  United States
Key people	Michael Nielsen, Co-Founder Marc Canter, Founder
Industry	Computer software
Products	Macromedia Flash Macromedia Fireworks Macromedia Freehand Macromedia Dreamweaver Macromedia Director Macromedia Authorware
Employees	1,445 (2004)

Macromedia, an American graphics- and web-development software house headquartered in San Francisco, California, produced such products as Macromedia Flash as well as Macromedia Dreamweaver. Its former rival, Adobe Systems, acquired Macromedia on December 3, 2005 and as of 2009^[update] controls the line of Macromedia products.

Contents 1 History 1.1 Acquisitions 1.2 Purchase 2 Products 3 See also 4 External links 5 References

[edit] History

Macromedia originated in the 1992 merger of Authorware Inc. (makers of Authorware) and MacroMind-Paracomp (makers of Macromind Director).

Director, an interactive multimedia authoring tool widely used to make CD-ROMs and information kiosks, served as Macromedia's flagship product until the mid-1990s. As the CD-ROM market began to decline and the World Wide Web gained in popularity, Macromedia created Shockwave, a Director viewer plugin for Web browsers, but decided it also needed to expand its market by branching out into web-native media tools.

[edit] Acquisitions

In January 1995, Macromedia acquired Altsys for its intellectual property; in particular, FreeHand, a page-layout and vector-drawing program very similar to Adobe Illustrator. FreeHand's vector -graphics rendering engine and other software components within the program would prove useful to Macromedia in the development of technologies to support its web strategy.

To jumpstart its web strategy further^{[citation needed]}, Macromedia made two acquisitions in 1996. First, Macromedia acquired FutureWave Software, makers of FutureSplash Animator, an animation tool originally designed for pen-based computing devices. Because of the small size of the FutureSplash viewer application, it was particularly suited for download over the Web, where most users, at the time, had low-bandwidth connections. Macromedia renamed Splash to Macromedia Flash, and following the lead of Netscape, distributed the Flash Player as a free browser plugin in order to quickly gain market share. As of 2005, more computers worldwide had the Flash Player installed than any other Web media format, including Java, QuickTime, RealNetworks and Windows Media Player^[1]. As Flash matured, Macromedia's focus shifted from marketing it as a graphics and media tool to promoting it as a Web application platform, adding scripting and data access capabilities to the player while attempting to retain its small footprint.

Also in 1996, Macromedia acquired iBand Software, makers of the fledgling Backstage HTML authoring-tool and application-server. Macromedia developed a new HTML authoring tool, Macromedia Dreamweaver, around portions of the Backstage codebase and released the first version in 1997. At the time, most professional web authors preferred to code HTML by hand using text editors because they wanted full control over the source. Dreamweaver addressed this with its "Roundtrip HTML" feature, which attempted to preserve the fidelity of hand-edited source code during visual edits, allowing users to work back and forth between visual and code editing. Over the next few years Dreamweaver became widely adopted among professional web authors, though many still preferred to hand-code, and Microsoft FrontPage remained a strong competitor among amateur and business users.

Macromedia continued on the merger and acquisition trail: in December 1999, it acquired traffic analysis software company Andromedia Corporation. Web development company Allaire was acquired in 2001 and Macromedia added several popular server and Web development products to its portfolio, including ColdFusion, a web application server based on the CFML language, JRun, a J2EE application server, and HomeSite, an HTML code editor that was also bundled with Dreamweaver.

In 2003, Macromedia acquired the web conferencing company Presedia and continued to develop and enhance their Flash-based online collaboration and presentation product offering under the brand Breeze. Later that year, Macromedia also acquired help authoring software company eHelp Corporation, whose products included RoboHelp & RoboDemo (Now Captivate). Many of the developers of RoboHelp went on to form MadCap Software which is a competitor in the help-authoring space.

[edit] Purchase

On April 18, 2005, Adobe Systems announced an agreement to acquire Macromedia in a stock swap valued at about $3.4 billion on the last trading day before the announcement. The acquisition was consummated^{[by whom?]} on December 3, 2005, and the companies' operations, networks, and customer care organizations were integrated^{[by whom?]} shortly thereafter^[2].

[edit] Products

[edit] See also

• Macromedia software

[edit] External links

• Adobe - Stories
• Adobe Feeds Weblogs

[edit] References