Mac

Mac|Life #1, cover dated February 2007
Editor	Leslie Ayers
Categories	Macintosh computing
Frequency	monthly
Circulation	120,000
First issue	September 1996 (as MacAddict) February 2007 (as Mac|Life)
Company	Future US
Country	United States
Language	English
Website	www.maclife.com
ISSN	1088-548X

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Mac|Life is an American monthly magazine published by Future US. It focuses on the Macintosh personal computer and related products, including the iPod and iPhone. Between September 1996 and February 2007, the magazine was known as MacAddict.

[edit] History

This section requires expansion.

Cover of the January 2001 issue of MacAddict (Issue #53)

Mac|Life and sister magazine Maximum PC are successors of the defunct CD-ROM Today magazine. First published in 1993 by Imagine Publishing (now Future US), CD-ROM Today was targeted at both Windows and Macintosh users, and each issue shipped with a CD-ROM of shareware and demo programs. In August 1996, CD-ROM Today ceased publication, with two magazines taking its place:MacAddict for Macintosh users, and boot (which became Maximum PC) for Windows users.^[1]

MacAddict was the first North American magazine focused on the Macintosh to include a CD-ROM with every issue.^{[citation needed]} As was the case with CD-ROM Today, MacAddict's discs included shareware and demo programs, but also came with other added features, such as staff videos and previews of content inside the magazine's hard copy. The MacAddict website was updated daily with news relevant to Apple products. MacAddict also had a mascot, a stick-figure named Max. In January 2006, MacAddict was relaunched as MacLife.^[2][3] The new magazine is physically larger than the old magazine and was focused on the creativity of Mac users, and no longer comes with a CD-ROM.

Mac|Life has the second largest audited total circulation in North America among Macintosh-focused magazines (with a rate base of 110,000), after Macworld, as well as the second-largest audited newsstand sales.^{[citation needed]}

Current editorial line-up for the magazine and website include: Jon Phillips, editorial director; Leslie Ayers, editor-in-chief; Robin Dick, art director; Jan Hughes, managing editor; Susie Ochs, senior editor; Ray Aguilera, reviews editor; and Roberto Baldwin, online editor.

[edit] Reviewing System

From 1996 to mid-2002, there were four rating icons, which depicted Max. There was "Blech" (the lowest), "Yeah, Whatever" (a mediocre product), "Spiffy" (a solid yet not perfect product), and "Freakin' Awesome" (the highest). After 2002, it was replaced by a more conventional five-point system.

[edit] MacLife Forums

The Web site also features an active message board which is the largest forum to run on PunBB forum software.^[4] The forum has over 25,000 registered users and receives about 2,000 posts every day.^[4] Discussion ranges on a variety of topics; the magazine itself, computers and gadgets (both made by Apple and otherwise) and more wide-ranging personal and political issues.

[edit] References

[edit] External links

• Official website
• Official message board
• serwis iPhone