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MBC Max (branded as MBC MAX) is a free-to-air movie channel that broadcasts non-stop Hollywood films (and sometimes films from other countries) 24/7 and it is an alternative to its sister channel MBC 2. The aim of MBC Max is to broadcast more choices of films, including more MBC premieres and first-time-on-TVs, for MBC's audience in the Middle East and North Africa. However, the films features on MBC Max seem milder in content than the films featured on MBC 2, although the pre-launch promotion hinted that MBC Max was created for a wider range of film audiences.
[edit] DebutThe other channels of the MBC Group had been promoting MBC Max for a little over a month before its official release. A trial broadcast was launched on October 22, 2008, and during that time it simply showed its own promotional TV ad in a loop. The channel was finally officially launched on October 26 at 7:00 pm U.A.E. time.[3] Its first film was Spider-Man. [edit] Differences between MBC 2 and MBC MaxAs mentioned earlier, MBC Max shows films with milder content than on MBC 2, which means MBC Max may not show horror films and related genres. MBC Max does not show any film that contains extreme forms of violence. MBC Max even has slightly more censorship than MBC 2, but mostly with audio simply to remove the majority of a certain film's bad language, as well as bigger cuts of kissing scenes. MBC Max also features MBC 3 prints of animated and family films, always broadcasting in the middle of the afternoon U.A.E. time, as these films feature the same MBC 3-based, higher-level censorship. (This only applies to films that were originally on MBC 3, as the animated and family films that premiered on MBC Max did not feature such censorship, even though many of those films later appeared on MBC 3, unsurprisingly featuring censorship.) Despite MBC Max's reputation for broadcasting mild films, it does however broadcast certain R-rated films, such as dramas and comedies like Me, Myself & Irene, albeit the audio was heavily edited since the film contained strong language. It is only important that films do not feature extreme visual violence, and sexual themes are mostly censored anyway. This limit, however, is lifted in the MBC Max's new dubbed films package. Additionally, MBC Max broadcasts classical films more often than MBC 2, since the majority of Hollywood films from the 1960s and before are considered mild by today's standards. [edit] Special broadcastsOccasionally, MBC Max would broadcast special film packages giving it a greater speciality value than its sister channel MBC 2. [edit] Disney's animated filmsOriginally once established on MBC 2 for a limited time in 2008, MBC Max, in association with sister channel MBC 3, began a scheduled weekly broadcast of a mix of Disney's and Disney/Pixar's animated films. This was done in response to the great and historic popularity of Disney's animated films amongst Arab children and adults alike. In a form of a "bonded-broadcast", every week a single, chosen Disney film would be simultaneously broadcast on both MBC Max and MBC 3, whilst being in its original English track and Arabic dub respectively on each channel. Despite retaining the English language on MBC Max, the film would still feature Arabic subtitles. This package ran for a time after its "Max-debut" in April 2009, but due to positive response the package has returned in October 2009. Originally, since the particular Disney film is being broadcast in the afternoon U.A.E. time, MBC Max had easily established the MBC 3 print of that particular film which features MBC 3's high-level censorship, but apparently the MBC 3-level censorship is non-existent in the current run on MBC Max, possibly after complaints from its older audience for such absurd censorship.[citation needed] This package is mostly based on MBC 3's staff decisions, as MBC Max would occasionally, but seldomly broadcast Disney's animated films during other times, although this package insures a weekly appearance of an animated Disney film on MBC Max, regardless of any other schedules. [edit] Dubbed filmsAfter debuting in October 2009, MBC Max is scheduled to make a weekly broadcast, every Thursday, of a selection of highly-noted Hollywood films and other acclaimed films that are dubbed rather than subtitled in Arabic.[4] Depending on the nature of the film genre, the dubbing is either in standard Arabic, or features a dialect. Oddly, the selection of dubbed films are the type of films that naturally do not get broadcasted on MBC Max due to their extreme violent nature. The currently known selection of December 2009 includes:
Despite the fact MBC created this package for the entertainment of watching dubbed Hollywood films, nevertheless they gave their viewers a choice of switching audio tracks if they want to watch these particular films in their original English tracks, as well as adding subtitles for the viewers who can support this feature. It is currently unknown if this package is permanent, as well as it is unknown whether the films are dubbed in-house or by a different company. [edit] External links
[edit] References
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