Contrary to popular belief, WWE.com does not recognize Rob Van Dam's win over Jeff Hardy for European Championship as a title reign.
| # | Wrestler | Reigns | Date | Days held: | Location | Event | Notes |
| 01 1 | The British Bulldog | 1 | 01997-02-26 February 26, 1997[1] | 206 | Berlin, Germany | Live event | Defeated Owen Hart in a tournament final to become the first champion.[2] |
| 02 2 | Shawn Michaels | 1 | 01997-09-20 September 20, 1997 | 82 | Birmingham, England | One Night Only | [7] |
| 03 3 | Triple H | 1 | 01997-12-11 December 11, 1997 | 40 | Lowell, MA | Raw | Aired December 22. Michaels was ordered to defend the title against Helmsley by WWF Commissioner Slaughter. Michaels intentionally lost the match.[8] |
| 04 4 | Owen Hart | 1 | 01998-01-20 January 20, 1998 | 55 | Davis, CA | Raw | Aired January 26. Defeated Goldust, who was dressed as Triple H. Commissioner Slaughter awards the title to Hart considering Goldust as a substitution for Triple H.[9] |
| 05 5 | Triple H | 2 | 01998-03-16 March 16, 1998 | 120 | Phoenix, AZ | Raw | [10] |
| 06 6 | D'Lo Brown | 1 | 01998-07-14 July 14, 1998 | 63 | Binghamton, NY | Raw | Aired July 20 .[11] |
| 07 7 | X-Pac | 1 | 01998-09-15 September 15, 1998 | 14 | Sacramento, CA | Raw | Aired September 21.[12] |
| 08 8 | D'Lo Brown | 2 | 01998-09-29 September 29, 1998 | 19 | East Lansing, MI | Raw | Aired October 5.[13] |
| 09 9 | X-Pac | 2 | 01998-10-18 October 18, 1998 | 120 | Rosemont, IL | Judgment Day: In Your House | [14] |
| 10 10 | Shane McMahon | 1 | 01999-02-15 February 15, 1999 | 43 | Birmingham, AL | Raw | Defeated X-Pac in a tag team match with Shane McMahon and Kane vs. Triple H and X-Pac.[3] |
| 10 10* | Abandoned | 0 | 01999-03-30 March 30, 1999 | 0 | Uniondale, NY | Sunday Night Heat | Aired April 4. McMahon "retired as champion."[3] |
| 11 11 | Mideon | 1 | 01999-06-21 June 21, 1999 | 34 | Memphis, TN | Raw | McMahon awarded Mideon the title after he found the title in McMahon's duffel bag.[4] |
| 12 12 | D'Lo Brown | 3 | 01999-07-25 July 25, 1999 | 28 | Buffalo, NY | Fully Loaded (1999) | Became the first wrestler to hold the European Championship and the WWF Intercontinental Championship at the same time..[15] |
| 13 13 | Jeff Jarrett | 1 | 01999-08-22 August 22, 1999 | 1 | Minneapolis, MN | SummerSlam (1999) | Also for Brown's Intercontinental Championship.[16] |
| 14 14 | Mark Henry | 1 | 01999-08-23 August 23, 1999 | 34 | Ames, IA | Raw | Jarrett awarded the title to Henry as a gift for his assisting Jarrett in defeating D'Lo Brown at SummerSlam.[17] |
| 15 15 | D'Lo Brown | 4 | 01999-09-26 September 26, 1999 | 30 | Charlotte, NC | Unforgiven (1999) | [18] |
| 16 16 | The British Bulldog | 2 | 01999-10-26 October 26, 1999 | 47 | Springfield, MA | SmackDown | Aired October 28.[19] |
| 17 17 | Val Venis | 1 | 01999-12-12 December 12, 1999 | 58 | Sunrise, FL | Armageddon (1999) | This was a Triple Threat match also involving D'Lo Brown.[20] |
| 18 18 | Kurt Angle | 1 | 02000-02-08 February 8, 2000 | 54 | Austin, TX | SmackDown | Aired February 10 on SmackDown!.[21] |
| 19 19 | Chris Jericho | 1 | 02000-04-02 April 2, 2000 | 1 | Anaheim, CA | WrestleMania 2000 | Won second fall of two fall Triple Threat Match against Angle and Chris Benoit (first fall was for Intercontinental Championship); pinned Benoit to claim championship.[22] |
| 20 20 | Eddie Guerrero | 1 | 02000-04-03 April 3, 2000 | 111 | Los Angeles, CA | Raw | [23] |
| 21 21 | Perry Saturn | 1 | 02000-07-23 July 23, 2000 | 37 | Dallas, TX | Fully Loaded (2000) | [24] |
| 22 22 | Al Snow | 1 | 02000-08-29 August 29, 2000 | 48 | Fayetteville, NC | SmackDown | Aired August 31.[25] |
| 23 23 | William Regal | 1 | 02000-10-16 October 16, 2000 | 47 | Detroit, MI | Raw | Won the title on Raw.[26] |
| 24 24 | Crash Holly | 1 | 02000-12-02 December 2, 2000 | 2 | Sheffield, England | Rebellion (2000) | [27] |
| 25 25 | William Regal | 2 | 02000-12-04 December 4, 2000 | 49 | East Rutherford, NJ | Raw | [28] |
| 26 26 | Test | 1 | 02001-01-22 January 22, 2001 | 69 | Lafayette, LA | Raw | [29] |
| 27 27 | Eddie Guerrero | 2 | 02001-04-01 April 1, 2001 | 23 | Houston, TX | WrestleMania X-Seven | [30] |
| 28 28 | Matt Hardy | 1 | 02001-04-24 April 24, 2001 | 125 | Denver, CO | SmackDown | Aired April 26.[31] |
| 29 29 | The Hurricane | 1 | 02001-08-27 August 27, 2001 | 56 | Grand Rapids, MI | Raw | [32] |
| 30 30 | Bradshaw | 1 | 02001-10-22 October 22, 2001 | 8 | Kansas City, MO | Raw | [33] |
| 31 31 | Christian | 1 | 02001-10-30 October 30, 2001 | 91 | Cincinnati, OH | SmackDown | Aired November 1.[34] |
| 32 32 | Diamond Dallas Page | 1 | 02002-01-29 January 29, 2002 | 49 | Norfolk, VA | SmackDown | Aired January 31.[35] |
| 33 33 | William Regal | 3 | 02002-03-19 March 19, 2002 | 20 | Ottawa, ON | SmackDown | Aired March 21. Becomes exclusive to Raw when Regal is drafted to Raw on March 26, 2002.[36] |
| 34 34 | Spike Dudley | 1 | 02002-04-08 April 8, 2002 | 28 | Phoenix, AZ | Raw | [37] Renamed the WWE European Championship on May 5, 2002 after World Wrestling Federation Entertainment, Inc. settled a lawsuit with the World Wide Fund For Nature, and became simply World Wrestling Entertainment.[2][6] |
| 35 35 | William Regal | 4 | 02002-05-06 May 6, 2002 | 63 | Hartford, CT | Raw | [38] |
| 36 36 | Jeff Hardy | 1 | 02002-07-08 July 8, 2002 | 14 | Philadelphia, PA | Raw | [5] |
| 37 37 | Rob Van Dam | 1 | 02002-07-22 July 22, 2002 | 0 | Grand Rapids, MI | Raw | [5] |
| 37 37* | Title retired | 0 | 02002-07-22 July 22, 2002 | 0 | Grand Rapids, MI | Raw | Van Dam unified the European Championship with the WWE Intercontinental Championship.[5] |