The following is a list of Australian state and territory slogans. Many can be found on motor vehicle licence plates.

• New South Wales - First State (previously The Premier State), Towards 2000
• Victoria - Garden State, The Place to Be, On the Move
• Queensland - Sunshine State, "Smart State", Beautiful one day perfect the next
• Western Australia - The Real Thing (previously Golden State, State of Excitement, Be touched by nature)
• South Australia - Festival State, Better by Bike, The Wine State, The Defence State
• Tasmania - Apple Isle, Holiday Isle, Natural State (also 'Your Natural State'), Explore the Possibilities
• Australian Capital Territory - Nation's Capital (previously 'Heart of the Nation' and 'Feel the Power')
• Northern Territory - Outback Australia

This list is incomplete; you can help by expanding it.