Taepyeongyang Corporation (hangul:태평양주식회사) is a chemical and cosmetics company. It is headquartered in Yongsan-gu Seoul, South Korea. Established in 1940, the company's cosmetic unit is called Amore Pacific. (hangul:아모레 퍼시픽)

Amore Pacific

Type	Public (traded on the Korea Stock Exchange)
Founded	1932
Headquarters	Seoul, South Korea
Industry	cosmetic
Revenue	1,531,337 Million KRW (2008)
Net income	170,235 Million KRW (2008)
Employees	3,557
Website	http://eng.amorepacific.co.kr

[edit] Original brand

Amore Pacific is a leading cosmetic brand in South Korea and is popular in other Asian countries and beyond. Laneige (French for The Snow) appeared as a product line of Amore Pacific in 1993 and became available outside of Korea by 2003. In general Korean cosmetic products are extremely popular in Hong Kong

Taepyeongyang also markets products under the name Etude (French for Study). Laneige Products are also available outside Asia, in Europe, Asia Pacific, North America, and South America).

The following are other brand lines sold by Taepyeongyang:

• AMOREPACIFIC
• LANEIGE
• Mamonde
• IOPE
• HANNULE
• innisfree
• HERA
• SULWHASOO
• ÉTUDE
• mise en scène
• RYOE
• Lolita Lempicka
• HAPPY BATH
• median Toothpaste
• V=B PROGRAM

[edit] Models

Models, past and present, used to sell Laneige:

• Song Hye-Kyo
• Jun Ji-Hyun
• Lee NaYoung

Models, past and present, used to sell IOPE:

• Lee NaYoung
• Lee Youngae

Models, past and present, used to sell mamonde:

• Han Gain
• Lee Youngae

Models, past and present, used to sell LaneigeHomme:

• Hyun Bin
• Kim Ji-Hoon
• Jo In-Sung

Models, past and present, used to sell Etude :

• Park Shin Hye
• Go A-ra
• Song Hye-Kyo

Model for Amore Pacific's Innisfree

• Yoona of Girls' Generation

[edit] External links

Main

• Taepyeongyang Corporation (Amore Pacific) Homepage (in Korean)

Brand

• LANEIGE Homepage
• Mamonde Homepage
• IOPE Homepage
• HANNULE Homepage
• innisfree Homepage
• HERA Homepage
• SULWHASOO Homepage
• ÉTUDE Homepage
• mise en scène Homepage
• RYOE Homepage
• Lolita Lempicka Homepage
• ARITAUM (Beauty Shop) Homepage
• V=B PROGRAM Homepage

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