l.e.i. (an acronym that stands for Life Energy Intelligence, usually styled uncapitalized, unlike "L.E.I." or "L.e.i.") is an American clothing company, mainly targeted at teenage girls and young women. The company is owned by Jones Apparel Group and is headquartered in Los Angeles, California. The brand is sold in many retail stores, however they do not have stores of their own. L.e.i. products are available at Wal-Mart, as well as many online stores.

Contents 1 Products 2 Popularity 3 Marketing 4 References 5 External links

[edit] Products

l.e.i. sells different types of clothes that are aimed at preteen/teenage girls, such as shirts, pants, skirts, and swimwear. They are most popular for selling jeans. In addition, l.e.i. has an extensive lineup of shoes and accessories, including jewelry, sunglasses, handbags, and lingerie.

l.e.i. designs clothing that is unique and fashionable for teen girls, proclaiming that they will have style, with a hint of attitude.

[edit] Popularity

In a 2002 survey, 43% of 12-19 year old girls bought l.e.i. jeans, making it the most popular brand of jeans on the American market.^[1]

[edit] Marketing

Country singer Taylor Swift has been promoting l.e.i. jeans for Wal-Mart since 2008.^[2]

[edit] References

[edit] External links

• Official Site
• l.e.i Jeans at Wal-Mart