KidsCo is an international children's entertainment brand founded by Canadian broadcaster Corus Entertainment's Nelvana Enterprises, American-based producer DIC Entertainment, and European broadcaster Sparrowhawk Media Group in April 2007.[1] By the end of 2007, Sparrowhawk was purchased by media conglomerate NBC Universal, thus giving the company its share in the brand. In June 2008, DiC Entertainment was acquired by Cookie Jar Group, thus also having a stake.
The owners plan to place stand-alone cable networks and multimedia websites on all points of the globe (with the exception of North America) over the course of the next two years [2].
The network is currently based in London.
The first KidsCo networks were launched in Poland, Romania and Turkey on September 7, 2007 [3]. The channel also launched in Hungary, Ukraine and Russia by the end of 2007.
On January 1, 2008, KidsCo launched in the Philippines on SkyCable and in the Arab World on Orbit Showtime[4] and announced plans to expand to Indonesia, Hong Kong, South Korea and Singapore on March 20, 2008 and in South Africa in August 2008.
On November 15, 2009, KidsCo launched in Australia on Foxtel. On November 27, 2009, Kidsco launched in Cyprus on Cytavision.
[2] KidsCo will also be launched throughout France, Italy, Germany, Portugal, Belgium and the United States in the future. [5]. The United Kingdom version will be launching sometime in 2010. [6][7][8][9][10]
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