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Kick was a citrus soft drink in the mid-1990s. It was created by The Dr Pepper Bottling Company (TDPBC) to compete with more popular citrus soft drinks in North America such as Mountain Dew and Mello Yello. With its tagline, "The hardcore, psycho, nitro drink in a can!" Kick hoped to carve out a niche market in the extreme sports and punk subcultures similar to the success Sprite had with hip hop and streetball markets. However, the drink didn't catch on. This was partially due to the perception that the tagline was an artificial shibboleth created by marketing executives. Kick was discontinued shortly after Mountain Dew and Coca Cola's new product, Surge, began targeting the same audiences. It's worth noting that Kick was the first beverage to put a url on its can.

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