KLLC Information & KLLC Links at HealthHaven.com

	KLLC
City of license	San Francisco, California
Broadcast area	San Francisco Bay Area
Branding	Alice @ 97.3
Frequency	97.3 (MHz) (also on HD Radio)
First air date	1948
Format	Modern AC
ERP	82,000 watts
HAAT	309 meters
Class	B
Facility ID	9624
Callsign meaning	KL ALiCe
Former callsigns	KRQR (1982-1995); KCBS-FM (1977-1982); KEAR (1948-1977)
Owner	CBS Radio
Sister stations	KCBS, KFRC, KFRC-FM, KITS, KMVQ; also part of CBS Corp. cluster: KPIX-TV and KBCW-TV
Webcast	Listen Live
Website	radioalice.com

KLLC (97.3 FM, "Alice @ 97.3") is a commercial radio station located in San Francisco, California, broadcasting to the San Francisco Bay Area. KLLC airs a modern adult contemporary music format and on 97.31 HD-2 is Chill With Alice, a Chill format channel. According to the radio industry website, RadioStats.Net, KLLC's site is the most visited Modern AC radio station website in America.

[edit] History

The 97.3 MHz frequency was home to Family Radio's KEAR since 1956. On September 13, 1978, Family Radio purchased a much stronger frequency, which saw KEAR and their format move to 106.9, as part of a three-way deal that also saw KCBS-FM move from 98.9 MHz to 97.3 MHz. KCBS-FM, now known as "97K", programmed an adult contemporary/Top 40 format. Over the years, the station evolved in more of a classic hits direction. For a time, they aired the syndicated American Top 40.

In January 1982, KCBS became KRQR, "The Bay Area Rocker", with a hard album-oriented rock (AOR) format, to compete against leading rock station KMEL. KRQR's harder approach helped start a long run as a dominant rock station. The year was a busy one for Bay Area rock stations. In May of that year, KSFX dropped rock and went to a talk format as KGO-FM. A month later, on August 23, KQAK switched to rock as "The Quake". And in September, KFOG dropped beautiful music for a more eclectic mix of rock.

Even with four AOR stations in San Francisco, in addition to two more in San Jose, KRQR still dominated amidst the stiff competition. KQAK was the first to give up, dropped AOR in April 1983[1] and picking up modern rock. But KRQR and KFOG put lots of pressure on the tightly-formatted KMEL, which flipped to CHR in 1985.

KRQR's rock format continued throughout the 1980s and up to 1993, when they repositioned as a classic rock station. By 1995, the AOR format was in decline across the country, as modern rock was on the rise. Management responded by blowing up KRQR and introducing a new station, KLLC, "Alice 97.3".

KRQR logo - mid 1980s

KRQR logo - early 1990s

[edit] Programming

The station's most popular show was "The Sarah and No Name Show", in weekday morning drive. It was hosted by Sarah Clark and Mike Nelson, a.k.a. "The DJ with No Name", who was let go by station management on July 17, 2008. Starting On New Years Eve 2008, No Name becomes one of the Hosts of a New Horror Hosted Show called Creepy KOFY Movie Time. And hosting Live 105 morning show called "The No Name Show" The station has come under heavy criticism for the firing, It was announced that Vinnie will re-team with Sarah on August 4, 2008. The show was formerly known as "Sarah and Vinnie", including Clark and Vinnie Hasson, then known as Vinnie Crackhorn, who was fired because of his problems with alcohol.^[1]

Weekdays at noon, the station features a program called "Retro in the Metro", which plays a variety of songs that were released before 2000. The majority of the playlist is composed of music from the 1980s.

[edit] Off-air activities

The station sponsors 3 seasonal concerts each year - the free "Summerthing" show in June and the "Now and Zen Fest" in September, both in Golden Gate Park, and "Alice in Winterland" in December. Featured acts have included Alanis Morissette, Duran Duran, Five for Fighting, Smash Mouth, and Train. Recordings from the concerts and other live appearances on the station are collected into the annual "This is Alice Music" CD, which is sold to raise funds donated to Breast Cancer research and treatment charities.