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Jarritos

Type	Naturally flavored soft drinks with 100% natural sugar.
Manufacturer	Novamex
Country of origin	Mexico
Introduced	1950
Related products	Jarritos Mineragua, Jarritos Kids, Sangria Senorial, Sidral Mundet

In 1950 Don Francisco Hill had the idea to create a line of soft drinks made from natural fruit extracts that would reflect Mexico's most popular flavors. He developed his soft drink product under the name Jarritos. The brand name finds its origin in the Mexican tradition of drinking coffee, water and other drinks in clay pottery jugs, called jarritos, which kept beverages fresher and cooler.

More than fifty years ago, Jarritos was introduced as Mexico’s first national soft drink. Today, Jarritos is the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon.^{[citation needed]} Jarritos can be found throughout the US in major and independent grocery stores, Mexican restaurants, taquerias, catering trucks and convenience stores. Jarritos flavors are made with 100% natural sugar including: Tamarind, Mandarin, Fruit Punch, Jamaica, Lime, Grapefruit, Guava, Pineapple, Strawberry, Mango, Watermelon, and Lemon-Lime.

Contents 1 History 2 Flavors 3 References 4 External links

[edit] History

Using a unique design that is part of the brand's personality today, Jarritos broke with Mexican soft drink standards by offering a larger 400 ml bottle with a coffee flavored drink. Shortly after launching the first Jarritos in Mexico City, Mr. Hill developed a process to remove tamarind juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo.

Mr. Hill quickly followed with Mandarin, Lemon, and Fruit Punch flavors gaining greater market share and becoming the national soft drink of Mexico. In ten years, Jarritos became available in 80% of Mexico using new flavors based on Mexican regional traditions in food. Grapefruit, for example, is made from fresh grapefruit from the state of Veracruz. Jamaica (hibiscus) uses extracts from Jamaica flowers originating in Guerrero and Oaxaca. The region of Colima provides lemons for a Lemon flavor, and the same with Pineapple from Tabasco. Today, these flavors still come from these regions where growers provide Jarritos with fruit.

[edit] Flavors

Jarritos is available in the following twelve flavors (with the Spanish name in parentheses):

• Fruit Punch (tutifruti)
• Grapefruit (toronja)
• Guava (guayaba)
• Roselle (jamaica)
• Lime (limón)
• Mandarin (mandarina)
• Pineapple (piña)
• Strawberry (fresa)
• Tamarind (tamarindo)
• Mango (mango)
• Watermelon (sandía)
• Lemon-Lime ("lima-limón")

[edit] References

http://www.novamex.com/jarritos

[edit] External links

• Jarritos web page
• What The Fruit web page
• Club Jarritos
• Copa Jarritos
• Novamex