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Jacob Schueler was a confectionery proprietor in the city of Denver during the early 1870s. Born in Germany's Rhineland in 1835, he immigrated to America in 1850, and arrived in Denver as one of the Pikes Peakers in 1861. In 1873, he teamed with fellow German immigrant Adolph Coors, investing $18,000 to Coors $2000, to start the Golden Brewery, now known as Coors Brewery, at Golden, Colorado. He continued to operate his other businesses, including a successful bakery and bottling plant in Denver. In 1880 Coors had made enough money to repay his partner's interest, and Schueler sold out to him. In 1889, Schueler went into business with Morris Stackder in Aspen, building the Schueler-Stackder Concentrating mill. In later years Schueler became famous for Rocky Mountain spring water in his own right, running the Ute Chief Mineral Springs bottling works at Manitou Springs, Colorado by the early 20th Century. After a great fire that burnt the bottling plant the business was never the same. Bill Schueler died in the family home in Manitou Springs 1958.

Fred G Schueler (the youngest) son died in August 1960 also in Manitou Springs. Most of the Schueler family was laid to rest in a Denver cemetery, however Fred is buried with his wife Else (Wright) Schueler in Colorado Springs. The family's only survivor David Haskin now lives in Denver and is the director of Rampart search and rescue in Adams County.

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