The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets in the United States.

Founded in 1996, the IAB is based in New York City.

It has developed a number of interface formats for digital advertising metadata, including the Video Ad Serving Template and Video Player-Ad Interface Definition formats.

[edit] See also

• Online advertising
• Interactive advertising
• Internet Marketing

[edit] External links

• IAB Official site

This article about a business, industry, or trade-related organization is a stub. You can help Wikipedia by expanding it. v • d • e