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INTENIUM GmbH — European casual games publisher and distributor.
[edit] About companyINTENIUM has in its structure development studio based in Kaliningrad, Russia, and also several joint ventures, which were founded to focus on local European markets. Company’s headquarter is in Hamburg, Germany. INTENIUM maintains strong relationships with distribution partners in Europe in online as well as in retail (Saturn, Karstadt, Auchan, Bart Smit, Tesco).[1] Company collaborates closely with publishers and game developers from around the world. 50+ employees are working nowadays in the company. Currently, INTENIUM launches around 200 new products per year. INTENIUM holds IP rights to a number of casual games on PC/Nintendo platforms. Games are released in English, German, French, Dutch and Russian languages. Most recently released game titles are: «Beetle Bug 3», «Green Valley», «Insider Tales: The Stolen Venus» , «Insider Tales: The Secret of Casanova», etc. In 2009, INTENIUM in cooperation with GamePoint B.V.(Holland) brought successful online community gaming model for German-speaking markets. Gamepoint.de presents over 10 games. Among these are classic board, card and pub games such as Bingo, Poker, Solitaire, Dominoes, Web-darts etc. The social gaming platform has a sophisticated club system and comprehensive community functions. Players have the opportunity to create a detailed profile and to show their player rankings. Any registered user can directly communicate and play against each other. The business model of Gamepoint.de is based on microtransactions (game-coins), subscriptions (VIP and Super VIP memberships) and revenues from banner advertising and personally-targeted advertisement. [2] [edit] Company business modelThe main business model of INTENIUM is try before you buy. Try before you buy provides to users a download option without payment on a trial basis (limited by time). The aim of this model is to give buyers the opportunity to play and judge usefulness before purchasing a license (to pay the price of game) for the full version. Otherwise, the software distributed on this basis is called shareware. Since 2006, INTENIUM’s own CDs are carried by retailers in German-speaking countries, Benelux, Scandinavia, France, the UK and the USA under different brands. [edit] Distribution networkThe distribution network of INTENIUM comprises own national Deutschland-Spielt and international casual games portals under umbrella brand Screen Seven in USA, UK, France, Scandinavia, Russia and Holland as well as important national (Bild.de, Sat1.de) and internationally-active partner portals, bringing gaming section to their portals based on Game Center technology. [edit] Future of casual gaming industry At these days numerous developers and publishers of casual games are engaged into intensive talks about the future of casual gaming industry. One can assume casual game evolution will likely repeat cinema and TV broadcasting development. Even now in game industry the confusion of genres can be noticed, great interest towards game development after popular movies and books as well as historical characters. Couple of examples: well-known game series about Sherlock Holmes in game genre «Hidden objects», game «Around the world in 80 days» after the same name book in genre «Match3» etc. It’s known, the core target audience of casual games is adults 30+ years old with a vast proportion of women, [3]. The company, which will find the key elements according to changing users demands, will reap the benefits monetizing somehow their interest in playing. INTENIUM joined competition for users’ attention as well. Company developed the so-called casual game of next generation - online world «Alamandi». «Alamandi» represents multiplayer online world that is targeted at core casual game consumers. The game allows users traveling between different locations, while playing and solving cooperatively different tasks of the online world and, at the same time, to explore and to transform it. Players can go to one of the mini-games and compete for treasures, customize their game characters and build their own home in the world of Alamandi. «Alamandi» is characterized by numerous social networking elements and extensive interaction opportunities between the players. In addition, various mini-games will encourage the user-generated content. Playing in «Alamandi» is free. Business model is based on micro-transactions (item-selling, game credits) and subscription (Memberships), which isn’t mandatory for the players. [4] [edit] Company products
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