The indie design movement is made up of independent designers, artists and craftspeople who design and make a wide array of products without being part of large, industrialized businesses.

They are supported by a growing number of indie shoppers who are seeking niche and often handmade products as opposed to those mass-produced by corporations. Such products may include jewellery and other accessories, ceramics, clothing, glass, metalwork, furniture, cosmetics, art and much more.

Indie designers often sell their items directly to buyers by way of their own online shops, craft fairs, street markets and a variety of online marketplaces, such as Etsy. However, they may also engage in consignment and/or wholesale relationships with retail outlets, both online and offline.

The indie design movement can be seen as being an aspect of the general indie movement and DIY culture.