I Hope They Serve Beer In Hell.
Theatrical release poster
Directed by	Bob Gosse
Produced by	Tucker Max Richard Kelly Nils Parker Sean McKittrick Aaron Ray Karen Firestone Max Wong Ted Hamm
Written by	Book: Tucker Max Screenplay: Tucker Max Nils Parker
Starring	Matt Czuchry Jesse Bradford Geoff Stults Keri Lynn Pratt Marika Dominczyk
Cinematography	Suki Medencevic
Distributed by	Freestyle Releasing
Release date(s)	September 25, 2009
Running time	105 minutes
Country	United States
Language	English
Budget	$7,000,000
Gross revenue	$1,429,299

I Hope They Serve Beer in Hell is a 2009 American comedy film loosely based on the work and persona of writer Tucker Max, who also co-wrote the screenplay. In an interview with Shave Magazine Tucker explained that the film is not "a direct recount or retelling. It says it is based of true events because it is. Basically, every scene in the movie happened in real life in one way or another but it happened in a different time frame, or at a different time or whatever. But pretty much every single thing happened." ^[1] The film is directed by Bob Gosse and stars Matt Czuchry as Tucker Max. It was produced by Darko Entertainment and distributed by Freestyle Releasing, and is rated R for nudity, strong sexual content including graphic dialogue throughout, language and some crude material. Max had said previously that sequels were possible if the initial film found financial success.^[2]

Contents 1 Plot summary 2 Cast 3 Reception 4 Box Office 5 Controversy 6 DVD Release 7 References 8 External links

[edit] Plot summary

The film's plot is loosely adapted from "The Austin Road Trip Story" in Max's book I Hope They Serve Beer in Hell. Based on Max's supposed real-life experiences, the film follows Max to a friend's bachelor party, where he ensnares the groom in a lie that threatens the wedding before abandoning him to pursue sexual exploits. After being banned from the nuptials, Max attempts to earn his friend's forgiveness.

[edit] Cast

• Matt Czuchry as Tucker Max ^[3]
• Jesse Bradford as Drew
• Geoff Stults as Dan
• Keri Lynn Pratt as Kristy
• Marika Dominczyk as Lara
• Nicole Muirbrook-Wagner as Christina

Denise Quiñones was originally cast as Lara, but dropped out two days before filming started. Dominczyk, who had been the original first choice for the role but had passed due to a scheduling conflict, was now available and stepped in immediately.

The film includes cameo appearances from UFC fighters Forrest Griffin and Mac Danzig; rapper Paul Wall; Fark.com founder Drew Curtis, author Timothy Ferriss, and the real-life Tucker Max (as Dan's brother-in-law Jeff).

[edit] Reception

The film received generally negative reviews; only 7 out of 32 professional critics (22%) sampled by Rotten Tomatoes reacted positively. The review consensus from Rotten Tomatoes was: "I Hope They Serve Beer in Hell fails in its attempts at raunchy humor, and Tucker Max comes across so unlikable and outrageous that the film's inevitable story arc feels forced."^[4]

[edit] Box Office

Opening weekend gross was $366,909 on 120 screens. Its total domestic gross was $1.4 million.^[5] Prior to release, Max had stated, "I could make a very good argument for it making anything from 20 million all the way up to 200 million." ^[6][7] Max blamed the movie's box office failure on the marketing of the movie. However, he has high hopes for the potential DVD sales, predicting that in ten years I Hope They Serve Beer In Hell will be one of the best selling DVD’s of all time.^[8]

[edit] Controversy

In 2009, during the pre-release promotional period for the movie, several publications accused Max of rape and of promoting rape culture by allegedly glamorizing the practice of engaging in sex acts with women who are intoxicated. In addition, protests were staged at screenings of the movie by demonstrators who argued that intoxication precludes a woman from consenting to sex, and thus Max's stories and movie include descriptions of acts that "meet the legal definition of rape." ^[9][10][11]

[edit] DVD Release

According to the film's official website, Max has stated that the domestic release of the DVD will be sometime in January 2010. Amazon.com posted a tentative release date of January 26, 2010.

[edit] References

[edit] External links

• Official website
• I Hope They Serve Beer in Hell at the Internet Movie Database