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The history of the E3 began with its creation in 1995 and has continued through the current expo in 2009. The conference was known as the Electronic Entertainment Expo from 1995 to 2006. From 2007-2008, the conference was known as the E3 Media and Business Summit. The 2009 event's name was reverted back to the Electronic Entertainment Expo.
[edit] Electronic Entertainment Expo[edit] 1995In 1995, the first E3 was put on by the Interactive Digital Software Association (now the Entertainment Software Association). It coincided with the start of a new generation of consoles, with the release of the Sega Saturn, and the announcements of upcoming releases of the PlayStation, Virtual Boy and SNK's Neo Geo CD. Specifications for the Nintendo Ultra 64 (later renamed the Nintendo 64) were released, but there was no hardware shown. The event ran from May 11 through May 13 in Los Angeles, California. Keynote speakers included Sega of America, Inc. president and CEO Thomas Kalinske; Sony Electronic Publishing Company president Olaf Olafsson; and Nintendo chairman Howard Lincoln. [edit] 1996The event continued to grow and become a common place for the unveiling of new products. In 1996, Nintendo's press conference unveiled the Nintendo 64 and Super Mario 64 in the U.S. The Unreal Engine was shown for the first time by Epic MegaGames, but no actual Unreal gameplay. StarCraft also had its debut in a very early build of the game as well as Final Fantasy VII. The event ran from May 16 through May 18 in Los Angeles, California. [edit] 1997In 1997 E3 was held in Atlanta, Georgia, some of what would become the most popular first-person shooter games are unveiled, such as Half-Life and Unreal. Other first person shooters included SiN, Daikatana, Prey, Quake II and Star Wars Jedi Knight: Dark Forces II. In addition, the stealth action game Metal Gear Solid for the Playstation was unveiled. [edit] 1998In 1998, Half-Life made an ultimate appearance at E3, in its final development stage. Duke Nukem Forever was shown for the first time. A Prey trailer was also shown. Monolith Productions exhibited two new first person shooters, Blood II: The Chosen and Shogo: Mobile Armor Division. The event was again held in Atlanta, Georgia. [edit] 19991999 saw the dawn of a new generation of consoles. The Dreamcast, the first sixth generation era console, was featured. The event from here on ran usually in Los Angeles, California. [edit] 2000In 2000, the PlayStation 2 and Metal Gear Solid 2: Sons of Liberty were featured, as was the Xbox and Halo: Combat Evolved. The latter had a poor showing, though it later became one of the console's best selling games. The PlayStation 2 would go on to become the world's highest-selling console. [edit] 2001In 2001, the Nintendo GameCube and the Xbox, two new systems, were featured. They would both be released later in the year. Microsoft held its press conference unveiling their first season of games for the Xbox. Some notable mentions include: Oddworld: Munch's Oddysee, Enclave, Jet Set Radio Future, Halo, Amped: Freestyle Snowboarding, Mad Dash, Project Gotham Racing, Project Ego, Medal of Honor: Allied Assault, Dead or Alive 3, and GunValkyrie. Nintendo also made its first American unveiling of the Nintendo GameCube in this event. Some notable games included Luigi's Mansion, Star Wars, Pikmin, Wave Race: Blue Storm, Super Smash Bros. Melee, Cel Damage, Eternal Darkness: Sanity's Requiem, Sonic Adventure 2: Battle, Super Monkey Ball, and Star Fox Adventures. Nintendo's Game Boy Advance, unveiled at an earlier Spaceworld was almost absent from E3 2001. This year was also the last E3 appearance of the Sega Dreamcast. Although it was nearing the end of its small lifespan, it still continued to show support. Some games included Sonic Adventure 2, Floigan Brothers, Ooga Booga, and Bomberman Online. [edit] 2002Despite the loss of Sega as a platform holder, the 2002 E3 continued the trend of bigger and bigger shows. Along with unveiling Xbox Live, the Xbox also made a showing at E3 2002, Microsoft hosted numerous games like Blinx: The Time Sweeper, Splinter Cell, Dead to Rights, Unreal Championship, Panzer Dragoon, Ninja Gaiden, and the never to be released B.C. Nintendo GameCube games previewed on this show included Super Mario Sunshine, The Legend of Zelda: The Wind Waker, Metroid Prime, Star Fox Adventures, Timesplitters 2, Resident Evil Zero, Wario World, Rayman 3: Hoodlum Havoc, Aggressive Inline, Phantasy Star Online, and 1080° Avalanche. They also unveiled the first major wireless controller, the Wavebird, with Super Mario Sunshine being played with it. Nintendo also supported the Game Boy Advance with The Legend of Zelda: A Link to the Past, Kirby: Nightmare in Dreamland, Doom II, Nights: Score Attack, Reign of Fire, Egg Mania, BattleBots, and Super Monkey Ball Jr.. They also showed how you could connect with the Nintendo GameCube for special content, as demonstrated in a co-op mode for The Wind Waker. The PlayStation 2 also made the headlines with Grand Theft Auto III, a free-roaming game controversial for its mature content. Other games include Colin McRae Rally 3, Ratchet & Clank, Sly Cooper, Red Dead Revolver, The Getaway and Kingdom Hearts. PC game makers also made an appearance, revealing Doom 3 for the first time. Age of Mythology and Warcraft III were previewed. [edit] 2003In, 2003, Half-Life 2 was unveiled, a Halo 2 single player demo using an experimental lighting engine (which was not used in the final game) was shown and the PlayStation Portable was first mentioned. During this E3, exhibitors emphasized the rise of the MMORPG genre. The Sims 2 was also unveiled. Many gamers were surprised by the new game and asked Maxis questions after the information was released. [edit] 2004The last year to focus primarily on the sixth generation of consoles was 2004. A Halo 2 12 person capture the flag multiplayer demo was shown taking place on Zanzibar. The PSP and Nintendo DS are featured. The first trailer for the second sixth generation Zelda game, later named The Legend of Zelda: Twilight Princess was shown. F.E.A.R. was unveiled, a teaser trailer being released shortly after. Unreal Engine 3 was demonstrated for the first time. Sony also announced that the Play Station 3 would make an appearance at the next E3. [edit] 2005This was the first time the E3 convention was aired on television and all future conventions are now slated to air on G4 network. In 2005, the shift in focus continued with Sony debuting the PlayStation 3, albeit in unplayable form. Many of the games shown for the system were pre-rendered video. Nintendo unveiled the Wii (then the Revolution) along with the Game Boy Micro. However, Nintendo chose to keep the console's motion controllers secret until the 2005 Tokyo Game Show.[1] Microsoft also unveiled the Xbox 360 at their press conference. E3 2005, the 11th annual E3 summit attracted 70,000 attendees. [edit] 2006The 2006 E3 show focused on the upcoming releases of Sony's PlayStation 3 and Nintendo's Wii, along with the next wave of games for the Nintendo DS, Xbox 360, PSP, and mobile phones. Several websites such as the Washington Post noted in retrospect that Nintendo 'stole the show'. They cited the long lines for attendees waiting to play the Wii. Although these new seventh generation era consoles were exhibited attendance was 14% lower than E3 2005 at 60,000 attendees.
In the days following Sony's conference, the presentation and historical inaccuracy of the game Gengi was criticised and mocked by certain members of the gaming community, resulting in the Giant Enemy Crab meme. [edit] E3 Media and Business SummitOn July 31, 2006, it was announced that the expo would be downsized and reconstructed. On October 13, 2006, the new format was detailed. Essentially, the E3 "Trade Show" was replaced with a much lower-key and selective series of events known as the E3 Media and Business Summit. It focused on press events and small meetings rather than the large, hectic environment of previous years.[2] The summit was in Santa Monica, from July 11-13. The move was widely criticized by those both within and outside the gaming industry[3], notably by Sim City and Spore creator, Will Wright;
[edit] 2007 (July 11-13)Attendance to E3 2007, the 13th annual E3 summit attracted only 10,000 attendees due to the scaled back nature of this show.
[edit] 2008 (July 15-17)Attendance to E3 2008, the 14th annual E3 summit had a reduced attendance once more of only 5,000.
[edit] 2009 (June 2-4)Main article: Electronic Entertainment Expo 2009 Attendance of E3 2009, the 15th annual E3 summit had attendance which was similar to that of E3 summits from before 2007. The attendance was up by 820% on the previous years summit (E3 2008) to 41,000 attendees, which itself is only a decline of 32% on E3 2006's attendance.
Microsoft reveals Project Natal, a detection, recogntion and motion sensing device for the Xbox 360. Kojima revealed Metal Gear Solid: Rising as the first Metal Gear Solid game on Xbox 360, although the game will also be available for PlayStation 3 and PC. The Beatles: Rock Band was featured. Crysis 2 was announced. Trailers for Crackdown 2 and "Star Wars: The Old Republic", Tom Clancy's Splinter Cell: Conviction, Dante's Inferno, Mass Effect 2, Left 4 Dead 2, and The Saboteur were shown. Halo: Reach was announced by Bungie. Turn 10 Studios announced Forza Motorsport 3, to be released October 2009. Facebook and Twitter revealed to get their own programs on the 360. Gameplay for Modern Warfare 2, Assassin's Creed II, Tom Clancy's Splinter Cell: Conviction, Alan Wake, Halo 3: ODST, Forza Motorsport 3, and Final Fantasy XIII was shown. Also, a new upcoming game for Xbox Live Arcade is Shadow Complex, showed by Epic Games and Chair Entertainment.
Nintendo unveiled New Super Mario Bros. Wii which supports up to 4 player co-op. Golden Sun DS was announced. Nintendo announced the new Wii accessory Wii Vitality Sensor, that can record a person's heartbeat. WarioWare D.I.Y. was announced for DS. Super Mario Galaxy 2 was announced for Wii, making the Wii the first console since the Super Nintendo Entertainment System to have two core Mario platformers. Wii Fit Plus was announced. More gameplay for Wii Sports Resort was shown. The final trailer of the conference announced Metroid: Other M for Wii to release in 2010. Mario & Luigi: Bowser's Inside Story was also announced for Fall 2009 and is now in stores. Final Fantasy Crystal Chronicles: The Crystal Bearers and Kingdom Hearts 358/2 Days were featured. Third party games Resident Evil: The Darkside Chronicles, Dead Space: Extraction, and The Conduit were highlighted. In a private roundtable meeting, Miyamoto showed concept art for the next Legend of Zelda game and hopes to release it by 2010.
Sony revealed a new motion sensor controller prototype which uses the PlayStation Eye for 1:1 tracking. A new trailer for Final Fantasy XIII was shown. Square Enix announced Final Fantasy XIV, due to be released in 2010. Metal Gear Solid: Peace Walker was announced. The PSP Go was featured. New gameplay demos of Uncharted 2: Among Thieves and God of War III were debuted. Other games shown were Assassin's Creed II, ModNation Racers, Team Ico's The Last Guardian and Gran Turismo 5. [edit] 2010 (June 15-17)
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