Herbal Essences is a brand of shampoo, hair conditioner, and hair coloring products initially designed to appeal to holistic and natural products shoppers but eventually targeted almost exclusively at women, created by Clairol and subsequently owned by Procter & Gamble. The original product was named "Clairol herbal essence shampoo" (all lower case), and in the 1960s and 1970s it was advertised with a mod, back-to-earth, almost hippie-like image.^[1]

The brand is noted for its advertisements featuring women mimicking various states of sexual arousal including orgasm when washing their hair with the shampoo. The company no longer runs these ads in the U.S. which previously aired them in the late 1990s and 2000s. The ads were/are also aired in Canada, the United Kingdom, the Republic of Ireland, Scandinavia, Australia, Greece, Mexico, Belgium, Germany, Spain, Singapore, Philippines, Portugal and Hong Kong.

Collections include Hello Hydration, Long Term Relationship, Body Envy, Totally Twisted, Dangerously Straight, Break's Over, Color Me Happy, None of Your Frizzness, Drama Clean, Shimmery Nights, Set Me Up Stylers, Hydralicious, No Flakin' Way, and Tousle Me Softly. In July 2006, Herbal Essences released a line of hair styling products. These include hair straightening, curling, and shaping gels.

Herbal Essences was the sponsor of Desperate Housewives for the first four seasons in the United Kingdom. It was also shown in the TV show What I Like About You. The episode was about how Holly wanted to win a contest to be in an Herbal Essences commercial.

Herbal Essences (and its parent company Proctor and Gamble) is subject to an anti-vivisection campaign by Uncaged Campaigns.^[2]

[edit] References

[edit] External links

• Official website
• Developmental toxicity evaluation of butylparaben in Sprague-Dawley rats.
• Uncaged Campaign

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