Advertising poster from about 1890

Hamlin's Wizard Oil was an American patent medicine sold as a cure-all under the slogan "There is no Sore it will Not Heal, No Pain it will not Subdue." First produced in 1861 in Chicago,^[1] by John Austen Hamlin, a former magician, and his brother Lysander B. Hamlin, it was primarily sold and used as a liniment for rheumatic pain and sore muscles, but was advertised as a treatment for pneumonia, cancer, diptheria, earache, toothache, headache and hydrophobia.^[1][2] It was made of 50%-70% alcohol containing camphor, ammonia, chloroform, sassafras, cloves, and turpentine, and could be taken internally as well as topically.^[2]

Traveling performance troupes advertised the product in medicine shows across the Midwest,^[3][4] with runs as long as six weeks in a town. They used horse-drawn wagons and dressed in silk top hats, frock coats, pinstriped trousers, and patent leather shoes—with spats.^[5] They distributed song books at the shows and in druggists.^[6][7] Performers included singer and composer Paul Dresser from Indiana^[8] and southern gospel music progenitor Charles Davis Tillman.

In 1916, Lysander's son Lawrence B. Hamlin of Elgin, by then manager of the firm, was fined under the 1906 Pure Food and Drug Act for advertising that Hamlin's Wizard Oil could "check the growth and permanently kill cancer."^[1]

[edit] References

1. ^ ^{a b c} Alft, E. C.. "Chapter 7: Good Old Days". Elgin: Days Gone By. Elgin History. http://www.elginhistory.com/dgb/ch07.htm. Retrieved 2009-09-25. 
2. ^ ^{a b} Long, Jim (February/March 1993). "Patent Medicines". Herb Companion. http://www.herbcompanion.com/Health/PATENT-medicines.aspx?page=3. Retrieved 2009-09-25. 
3. ^ Anderson, Ann (2000). Snake oil, hustlers and hambones: the American medicine show. McFarland & Company. pp. 190. ISBN 0786408006. 
4. ^ McNamara, Brooks (1995). Step right up. University Press of Mississippi. pp. 249. ISBN 0878058311. 
5. ^ Young, James Harvey (1961). "Chapter 12: Medicine Show". The Toadstool Millionaires: A Social History of Patent Medicines in America before Federal Regulation. Princeton University Press. http://www.quackwatch.com/13Hx/TM/12.html. Retrieved 2009-09-25. 
6. ^ Strasser, Susan (2008). "Sponsorship and Snake Oil: Medicine Shows and Contemporary Public Culture". in Marguerite S. Shaffer. Public culture: diversity, democracy, and community in the United States. University of Pennsylvania Press. pp. 376. ISBN 0812240812. http://books.google.co.uk/books?id=k8G7gftI87cC&pg=PA95&lpg=PA95#v=onepage&q=&f=false. 
7. ^ Humorous and sentimental songs as sung throughout the United States by Hamlin's Wizard Oil Concert Troupes in their open air advertising concerts. CIHM/ICMH Microfiche series, no. 50670.. Hamlin's Wizard Oil Co.. pp. 33. ISBN 0665506708. http://www.worldcat.org/isbn/0665506708. 
8. ^ Henderson, Clayton W.. "INDIANA'S POPULAR HISTORY :: paul dresser". Indiana Historical Society. http://www.indianahistory.org/pop_hist/people/dresser.html. Retrieved 2009-09-25. 

[edit] External links

• Website tribute to Hamlin's Wizard Oil
• Here Today, Here Tomorrow... Varieties of Medical Ephemera from the US National Library of Medicine

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