Halo Guitars is an American manufacturer of electric guitars, primarily known for outrageous guitar body designs.

[edit] History

Halo Custom Guitars, Inc. was founded in 2001 by Belinda Lee and Waylon Ford. The first Halo guitars and basses were released at the 2001 Winter NAMM Show and featured designs popular within the metal genre of musicians. Halo is known for its 60+ showcases every month, NHRA racing, billboard advertisements, and massive growing street team.

In 2007, at the winter NAMM show, Halo Guitars revealed the "Octavia" 8-string electric guitar made possible by the joint action of Halo Guitars co-founder Waylon Ford & Kahler Tremolo System owner Gary Kahler.

[edit] Marketing

Halo Guitars advertisement

Halo's marketing strategy, which featured fetish models (known as the "Halo Gals") holding the guitars in unique poses, solicited comparison a young Dean Guitars, in an attempt to make up for their sloppy build quality.^{[citation needed]} Halo employed marketing strategies unconventional for companies that manufacture musical instruments, including club showcases, conventions, billboards and radio and television. In addition to these the company also sponsors a drag racing team in cooperation with ITG Motorsports.

[edit] Halo Gals

The Halo Gals are employed as part of the marketing strategy and include models, roller derby skaters burlesque-, fetish- and sideshow- performers. They can be seen all across the globe heading districts of the Halo Street Teams.

[edit] Guitar designs

The Hellfire Guitar introduced at Summer NAMM July 2006

[edit] Halo Guitar Users

• Rodney Clarke —
• Tristan Williams
• Angel — Ky Deity, Fetisch
• "G" - HateFX, Dogma
• Robby-G, - PROJECT-G

[edit] External links

• Official Halo Website
• Official Halo MySpace