Guerrilla communication and communication guerrilla refer to unconventional forms of communication and/or intervention in public events or discourse, for reasons ranging from political activism to marketing.

[edit] Forms of Guerrilla Communication

One form of guerrilla communication is the creation of ritual via participative public spectacle to disrupt or protest a public event or to shift the perspectives of passers-by. Such spectacles often take the form of street and guerrilla theater. Another way to create such spectacle is via tactical frivolity.

Pie-throwing as performance art is a form of guerrilla communication. Other forms of guerrilla communication include adbusting, graffiti, hacktivism (notably cyber squatting), and reclaiming.

[edit] See also

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• Culture jamming
• Subvertising

• Practitioners of guerrilla communication:

• The KLF / K Foundation
• Lavender Menace
• monochrom
• Publixtheatre Caravan
• Reclaim the Streets
• Spaßguerilla
• Women's International Terrorist Conspiracy from Hell (W.I.T.C.H.)
• Youth International Party

• 2007 Boston bomb scare, corporate guerrilla communication gone awry

[edit] External links

• The handbook of communication guerrilla
• Media hijack
• Memefest, international festival of radical communication
• autonome a.f.r.i.k.a.-gruppe: "Communication guerrilla - Transversality in everyday life?"
• autonome a.f.r.i.k.a.-gruppe, Luther Blissettt and Sonja Brünzels, "Communication guerrilla - a message out of the deeper German backwood"