The term grand cru is used in a non-official context in the names of some products, particularly beer, chocolate, whiskey and cognac. While the term grand cru is well defined with respect to vineyards, its use with respect to other products is unregulated.

[edit] Chocolate

In the 1980s, French chocolatiers responded to rising global competition by creating a new marketing message aiming to promote the "genuineness" of French chocolate. Some of the terms they used in this marketing included "vintage" and "grand cru".^[1]

[edit] Beer

This term has been used for beers, especially in Belgium, to indicate a more elaborate version of a brand.^[2] InBev produces a more complex version of Hoegaarden called Hoegaarden Grand Cru,^[2] while the Rodenbach Brewery produces a Rodenbach Grand Cru.^[3] Lindemans Brewery make a gueuze and a kriek beer under the name Cuvée René Grand Cru.^[4]

[edit] References

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