Ginsters

Type	Ltd
Founded	~1960
Headquarters	Callington, Cornwall, UK
Key people	Geoffrey Ginster and Family
Industry	Food, Pastry
Products	Pasties, Sandwiches
Employees	700+

Ginsters (pronounced /ˈgɪnstərz/) is a British company based in Callington in Cornwall, in the south-west of England, which specialises in making mass produced pasties, sausage rolls, sandwiches and other savoury snacks.

Contents 1 Ubiquitous position in petrol retail outlets 2 History 3 Folklore 4 Sponsorship and marketing 5 Gallery 6 References 7 External links 7.1 Video clips 7.2 News items

[edit] Ubiquitous position in petrol retail outlets

Products are available in thousands of retailers across the UK, including petrol stations, bakers, student unions, cafés and a number of corner shops. The name of the company has become ubiquitous with pasties and sausage rolls. The company motto is “Cornish through and through” and its pasty is the biggest selling in the UK. It also uses the motto “Real, honest food” on many of its television and commercial radio advertisements.

[edit] History

Ginsters was originally an egg-packing company with just 30 employees, but in the 1960s the Ginsters family decided to convert the plant in into a small bakery, giving birth to the company as it is today with over 700 employees. Ginsters is usually pronounced with a hard 'G' (/ˈgɪnstərz/), but sometimes with a soft 'G' (/ˈdʒɪnstərz/). In 1977 the company was acquired by Samworth brothers and remains part of that group to this day.

[edit] Folklore

An element of folklore surrounds the difficulty in opening Ginsters packaging, particularly when driving. It has often been suggested (jokingly) that laws will be introduced to stop drivers attempting to do this and an article in the 'Daily Telegraph' by James May suggested a pasty holder for car dashboards. A number of trains (all Class 158 Sprinters) throughout the UK are in special Ginsters livery, mostly black, with the red logo.

[edit] Sponsorship and marketing

Ginsters sponsor Plymouth Argyle F.C. in the Football League Championship. They also sponsor Callington Town FC, Callington Rugby Club and Launceston Rugby Club (aka The Cornish All Blacks).

[edit] Gallery

Ginsters previous company logo

Ginsters livery at Crewe railway station

[edit] References

[edit] External links

• Official Site
• Ginsters Cornish Pasty Survey
• SandwichGuide.co.uk Reviews Ginsters Sandwiches
• Samworth Brothers
• Brief history of the Cornish Pasty
• True Cornish Pasty Recipe

[edit] Video clips

• Ginsters YouTube channel
• TV advert

[edit] News items

• Article in Daily Telegraph