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Gatorade Water Bottle FREE SHIPPING ithacasports.com | Indy Runners : Gatorade Mix-up (Mini 2001) indyrunners.org | GATORADE COLONOSCOPY BOWEL PREPARATION COLON toledocoloncancer.com |
Gatorade is a brand of flavored non-carbonated sports drinks manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade beverages are formulated to rehydrate and replenish fluid, carbohydrates and electrolytes.
History Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada were the medical researchers at the University of Florida who created the original Gatorade thirst quencher in 1965.[1] The Gators football coach, Ray Graves, was frustrated with the performance of his players during the hot summer football practices, and asked the team doctor, one of Cade’s associates, for his insight. Cade and his research team came across the unique mix of water, sodium, sugar, potassium, phosphate, and lemon juice that is now known as Gatorade in honor of the football team, the Gators. The football team credited Gatorade with their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967, and the drink became an instant phenomenon. The Yellow Jackets coach Bud Carson, when asked why they lost, replied: "We didn’t have Gatorade. That made the difference."[2] Shortly after, Cade partnered with Stokely-Van Camp, Inc. (S-VC) to produce and distribute the product. A year after its commercial introduction, Gatorade was reformulated to remove the sweetener cyclamate, which was banned by the FDA.[3] The Quaker Oats Company bought S-VC in 1983, after a bidding war with rival Pillsbury. Quaker licensed manufacturing of Gatorade in some worldwide markets to PepsiCo, but sued Pepsi in Australia in 1998, alleging Pepsi had misappropriated Gatorade trade secrets to manufacture its own sports drink, All Sport. Quaker won the Australian case.[3] In the meantime, the University of Florida has received royalties for Gatorade each year, since their settlement with Cade in 1973.[4] Gatorade is the official sports drink of the National Football League,[5] Major League Baseball,[6] National Basketball Association,[7] Women's National Basketball Association,[8] USA Basketball,[9] National Hockey League,[10] Association of Volleyball Professionals,[11] US Soccer Federation,[12] Major League Soccer,[13] and many other pro and collegiate organizations, providing supplies of the drinks to the teams in all flavors available. Gatorade extended their market to the U.K. in 2008 and promoted this in part by becoming the sports drink provider for Chelsea F.C.. Composition
The original Gatorade contained water, sucrose (table sugar) and glucose-fructose syrups, citric acid, fish oil, sodium chloride (table salt), sodium citrate, monopotassium phosphate,and flavoring/coloring ingredients. Some Gatorade flavorings use brominated vegetable oil as a stabilizer.[14] Gatorade Thirst Quencher meets the Food and Drug Administration’s definition of a "low sodium product." Gatorade is available in a variety of flavors, including the original Lemon-Lime, Grape, Orange, and Fruit punch.[15] Several new formulations of Gatorade, each minor tweaks of the original Gatorade formula, have been produced in the past decade, including Rain, AM, Fierce and X-Factor. Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorade's first foray into solid foods, and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars contain a large proportion of protein in addition to its carbohydrates. The bar is mainly made up of puffed grains and corn syrup, common components of energy bars. In 2000, Gatorade introduced Propel Fit Water, a vitamin enhanced water that is artificially sweetened with sucralose and acesulfame potassium. Propel has the same electrolytes as Gatorade, along with some vitamins, which makes it similar to Vitamin Water, though Vitamin Water has substantial amounts of sugar. Propel Fitness Water with Calcium was introduced in 2006.[16] Also, in 2006, Gatorade introduced its Rain flavor line, which features a lighter, crisp taste similar to its Propel line but which comes in the bottle size and shape as the original Gatorade. In late 2007, a lower-calorie line of Gatorade drinks, named G2, was released.[17] In 2001, Gatorade introduced the Gatorade Performance Series, a special line of sports nutrition products. These products include Gatorade Carbohydrate Energy Drink, Gatorade Protein Recovery Shake, the Gatorade Nutrition Shake and the Gatorade Nutrition Bar.[18] The Endurance Formula, introduced in 2004, contains twice the sodium and three times the potassium than the typical Gatorade formula, as well as chloride, magnesium and calcium, to better replace what athletes lose while training and competing. In the United States, Gatorade is now sweetened with high fructose corn syrup.[19] Common substitutesA number of "electrolyte replacement drinks" have been introduced in both commercial and non-commercial contexts. Two of the more popular ones are:
See also: Oral rehydration therapy Current productsG2: Off the Field Hydration
G2: Off the Field Hydration, otherwise known as Gatorade 2 (G2), is a low calorie electrolyte beverage that was launched in late 2007 G2 is currently available in six flavors: Orange, Fruit Punch, Lemon-Lime, Strawberry Kiwi, Blueberry-Pomegranate, and Grape. It is also labeled as a healthy choice beverage.[22] It was the top new food product of 2008, generating the sales of $159.1 million.[23] 2009 RebrandingIn 2009, Gatorade began a massive rebranding, resulting in new names for most of their products. Some products only had name changes:[24]
Other products were reformulated as well:[24]
Former productsGatorade TigerGatorade Tiger was a Gatorade Thirst Quencher drink formulated for Tiger Woods in flavors that he selected. Debuting in March 2008, Gatorade Tiger was available in Red Drive (cherry), Cool Fusion (lemon lime) and Quiet Storm (grape). Gatorade Tiger contained 25% more electrolytes than Gatorade Thirst Quencher.[25][26] As part of the 2009 rebranding, Gatorade Tiger was re-labeled as Focus. It was reformulated, adding the amino acid theanine, naturally found in many forms of tea, which is purported to improve mental focus. Focus contained about 25 mg per 8-oz. serving, or 50 mg per half-litre (16.9 oz) bottle. It was reported by Beverage Digest on 25 November 2009, and later confirmed by PepsiCo, that they had made a decision several months prior to November 2009 to discontinue the product, along with some other products to make room for a new series of products.[27] Gator GumIn the late 1970s and early 1980s (as well as the late 90s to early 2000s), Gatorade sold a brand of chewing gum called Gator Gum. The product, manufactured by Fleer Corporation, was available in both of Gatorade's original flavors (lemon-lime and orange) and was rather sour-tasting by normal chewing gum standards. In the late 1970s, Stokley-Van Camp (owner of Gatorade prior to 1983) negotiated a long-term licensing deal with Swell and Vicks to market "Gator Gum." The gum, which had no functionality or ingredients of Gatorade Thirst Quencher, was discontinued in 1989 after the contract expired. Mueller Sports in Wisconsin manufactures a gum called Quench. It is based on Gator Gum but is not the same as what Stokley-Van Camp created. Gator Gum's foil packaging advertised that the product "Helps Quench Thirst." However like all chewing gums, the product would not actually rehydrate the body on its own. However, it did contain electrolytes to assist the human body with the rehydration process. Research and development The Gatorade Sports Science Institute is located in Barrington, Illinois and has been featured in a number of the company's commercials.[28] Established in 1988, GSSI's stated goal is "to share current information and expand knowledge on sports nutrition and exercise science that enhance the performance and well-being of athletes."[28] In addition to office space, GSSI contains exercise physiology, biochemistry and exercise sensory labs.[28] According to GSSI's website, GSSI staff scientists study the effects of exercise, environment, and nutrition on the human body using the latest scientific technology and equipment, working with scientists worldwide to further research in exercise science and sports nutrtition.[28] GSSI currently claims nearly 110,000 members in over 145 countries worldwide.[28] A Pepsico Research and Development facility is located in the building adjacent to GSSI,[29] indicating that GSSI may be involved in formulating new Gatorade flavors. Popular cultureGatorade has been the subject of much attention and reference in several pop culture situations.
CompetitionGatorade's main competitor is POWERade, made by the Coca-Cola Company. In April 2009, Pepsi sued Coca-Cola to stop an advertisement campaign saying Powerade ION4 is superior to Gatorade. Coca-Cola claimed Powerade contains calcium and magnesium which Gatorade does not.[34] CeraSport made by Cera Products Inc. is a non-glucose, rice-based oral rehydration and performance drink. All Sport is a competitor marketed by The Monarch Beverage Company, of Atlanta, Georgia. All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the Quaker Oats Company was acquired by PepsiCo. All Sport was sold off to the Monarch Beverage Company soon after. Outside the United States the Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline) competes with Gatorade and Powerade. Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. The more direct competitor to Gatorade and Powerade is Lucozade Sport, however whilst Powerade and Lucozade are widely available in the United Kingdom, Gatorade did not have full distribution in the UK until PepsiCo's UK beverage distributor, Britvic, began selling it across the country in 2008. Product reviewsReferences
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