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Formula One sponsorship liveries have been used since the late 1960s, replacing the previously used national colours. With sponsors becoming more important with the rising costs in Formula One, many teams wanted to be able to display the logos of their sponsors as clearly as possible. The liveries are usually changed for every season in the sport, marking the marketing ideas of the sponsors. Many teams keep some consistency over the years however, like the red colour of Ferrari, which has its origin in a shade of red known as rosso corsa being the national racing colour of Italy. At certain events where tobacco sponsorships are prohibited, teams may use an alternate non-tobacco livery. At historical events, cars are allowed to use the livery which was used when the car was actively competing.[1] [edit] Alfa RomeoAlfa Romeo was a Formula One constructor between 1950-1951 and again between 1979-1985. In 1950-1951 the team just used the all red national color of Italy; sponsorship liveries did not appear in the sport until the late 1960's.
[edit] ArrowsStarting in the 70's and going for decades until ending in mid-2002, Arrows, that was known as Footwork for a few years in the 90's, had quite distinctive liveries, like the unusual Ruffles sponsorship in Footwork, an all-black car in the 1998 season, and an orange car in its final years.
[edit] BenettonBenetton Formula Ltd., commonly referred to simply as Benetton, was a Formula One constructor that participated from 1986 to 2001. The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000 the team was purchased by Renault, but competed as Benetton for the 2001 season. In 2002 the team became Renault F1. From the 1992 to 1993, Camel sponsored the Benetton team, but, from the 1994 to 2001 the main sponsor was Mild Seven.
[edit] Brawn GP Using what Honda left from their F1 project, Brawn GP started without any sponsors. As they surprised everyone by dominating early races in their debut year, this situation is changing considerably as the season progresses.
[edit] BMW Sauber After having been an engine supplier in the 1980s and again since 2000, BMW entered Formula One with a works team of its own in 2006. Although the cars have many sponsorship logos on them, the main pattern is based on the traditional BMW Motorsport team colours of white with light blue, dark blue and a little red (in an almost purple shade). White is also the original national racing colour of Germany, while white and blue are the colours of Bavaria and of BMW itself.
[edit] British American RacingBritish American Racing competed in Formula One from 1999 to 2005. The name of the team was taken from British American Tobacco which provided the main sponsorship and was livery sponsor through two of its main cigarette brands.
[edit] FerrariIn keeping with their Italian roots, Ferrari has always kept a red colour in the tradition of rosso corsa, the national racing colour of Italy, except for two races in 1964 when Enzo Ferrari let his cars enter by NART in American blue and white colours to protest against Italian racing authorities. Over the years, rosso corsa has been combined with white parts and with various sponsorship schemes, but Ferrari has never fully let their cars be dominated by the sponsorship livery like many other teams have.
[edit] Force India
[edit] HondaHonda first raced in Formula One from 1964 to 1968. The cars were entered in an all-white livery with a red circle, duplicating the Japanese flag. The company won several races but left F1 at the end of the 1968 season, before returning as an engine supplier in the 1980s. After a decade away from the sport, Honda returned again as an engine supplier in 2001, before buying the British American Racing team and entering F1 as a constructor in 2006. For the 2006 season, Honda continued with the BAT sponsorship with the Lucky Strike logo, but BAT pulled out for 2007. From 2007, the only logos on the car are the Honda badge, the Bridgestone logo, and the logo of Honda's environmental awareness program, Earth Dreams. For 2007, the livery itself was a picture of the Earth on a black background. For 2008, however, there are only pieces of the image of Earth on a mainly white background, as opposed to the whole of the Earth being on Honda's car.
[edit] JaguarJaguar used green to reflect its British nationality, just like British teams in the first decades of Formula One all used British racing green.
[edit] JordanJordan Grand Prix competed in Formula One from 1991-2005. During 1997-2005, they were known for their distinctive bright yellow livery.
[edit] Ligier
[edit] LotusLotus was the first team to abandon the national colour system when the possibility to do so was created in 1968. Lotus also had one of the longest sponsorship cooperations in Formula One history, making the black and gold of its 1972–1986 John Player Special seasons one of the most well known liveries to this day.
[edit] McLarenMcLaren had the longest sponsorship deal in F1 history with Marlboro, whose red-and-white pattern appeared on the team's cars for 23 straight years.
[edit] MidlandMidland F1 competed for only one year, 2006. They took over Jordan in 2005, but Midland sold it in late 2006 to Spyker. They were the first, and so far only, F1 team to compete with a Russian license. (After Spyker's takeover in mid-2006, the team changed its livery to orange and name to Spyker MF1 Racing. In 2007, the team competed as Spyker F1.)
[edit] MinardiAs the longest lasting Formula 1 backrunners, Minardi had an enormous variety of sponsors during its 21 seasons, but still managed to have a predominantly black painted car most of the time.
[edit] ProstProst competed in Formula One for five seasons, all the time with basically the same livery even if the sponsors changed.
[edit] Red Bull Red Bull Racing are of course sponsored by Red Bull and various others.
[edit] RenaultRenault entered Formula One in 1977 and withdrew as a team after the 1985 season. Renault returned to Formula One in 2002 by buying the Benetton team. Renault had a contract with Mild Seven from 2002 to 2006, and had a title contract with ING Group from 2007 to Italian Grand Prix 2009 when ING withdrew all association with Renault.
[edit] Spyker Spyker took part in only one season of Formula One. The main colour of the car did not directly reflect the sponsorships but was the orange racing colour of the Netherlands.
[edit] Stewart Stewart lasted for only 3 years before being bought out by its engine supplier, Ford, and being rebranded as Jaguar, but managed to win a race in its final season, 1999. Stewart had a tartan decoration on its cars to signify its Scottish nationality.
[edit] Super Aguri Super Aguri was set up before the 2006 season by Aguri Suzuki, with the help of Honda Racing, to provide a drive for former Honda driver Takuma Sato.For the 2006 season's SA05 and SA06, their car was based on the 2002 Arrows A23, after which, for the 2007 and 2008 seasons, they ran cars based on the previous year's Honda chassis.
[edit] Toleman
[edit] Toro Rosso Toro Rosso is the sister team of Red Bull Racing. Since it originated from the buyout of Minardi, its name means Red Bull in Italian. Same name, same sponsors, only with a slightly different layout.
[edit] ToyotaWhen car manufacturers started to concentrate in their own F1 teams at the start of the decade, Toyota was one of them. As main rival Honda did, they always painted their cars with the same white/red color scheme, instead of any sponsor colors.
[edit] TyrrellTyrrell Racing competed in Formula One from 1970-1998. Its traditional colour was blue and white, or a combination as such, for most of the 1970s and 1980s. The cars were more white during the mid to late 1990s.
[edit] WilliamsWilliams, as a major constructor, is rare in modern F1 in that they have no manufacturer backing. Over the years, their supply of engines and other major components has often changed, meaning that their livery is renewed more often than most of their rivals. Sponsors of Williams can often have the livery dramatically changed (for the right price, of course), which has helped to keep Williams competitively financed since 1978, when Williams first entered as a constructor.
[edit] References
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