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Fanta is a global brand of fruit-flavored fizzy juice soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide, but most of them are only available in certain countries.
[edit] HistoryFanta has its origins in Germany,[1] when a trading ban was placed on that nation by the Allies during World War II.[1] The Coca-Cola company therefore was not able to import the syrup needed to produce Coca-Cola in Germany.[1] As a result, Max Keith, the man in charge of Coca-Cola's operations in Germany during the second World War, decided to create a new product for the German market created using only ingredients available in Germany at the time[1], including whey and pomace – the "leftovers of leftovers", as Keith later recalled[2].The name was the result of a brief brainstorming session, which started with Keith exhorting his team to "use their imagination"("Fantasie" in German), to which one of his salesmen, Joe Knipp, immediately retorted "Fanta"[2]. Fanta is known for its upbeat advertising; in the United States, it showcases The Fantanas, a casted group of female spokesmodels each of which promotes an individual Fanta flavour. In mid-2009, Fanta began its search for a member to become the fourth Fantana. See also: Fantanas [edit] IngredientsThe composition of Fanta, for the same flavor, varies from country to country. For example, the European Fanta Orange contains orange juice (in varying percentages but typically 6%), whereas the US formulation does not [3]. The Australian version is 2.1% fruit juice, and South American formulations also have orange juice, especially in Brazil, where Fanta is 10% orange juice. These differences mean the taste of Fanta differs greatly from country to country, more so than regular Coca Cola, and may in part explain why the drink's popularity varies so much between different countries. Difference in coloring can be observed internationally. For example, where European Fanta Orange is light orange, almost yellow, in Latin and North American markets it is deep orange in color: Spanish Fanta Orange formulation: [4]
United States Fanta Orange formulation:
British Fanta Orange formulation: [5]
Italian Fanta Orange formulation: [6]
The combination of sodium benzoate and ascorbic acid (vitamin C) in some soft drinks may potentially lead to the formation of benzene. Benzene is a known carcinogen. However, Fanta has not been shown to contain benzene above the limits set by the United States Environmental Protection Agency for drinking water [7] [edit] International availability A Fanta bottle, produced in Nigeria and imported from Ghana to The Netherlands. It was bought at a market in Amsterdam Bijlmer. Main article: International availability of Fanta There are over 70 different flavors worldwide. For example, in Romania, Macedonia, Bosnia and Herzegovina and some other countries, there is "Fanta Shokata" (a wordplay between "soc"- elderberry in Romanian- and "shock") based on the elderflower blossoms extract drink, traditional in Romania (where it's called Socată), Macedonia, Bosnia and Herzegovina and other Balkan countries. In Switzerland and the Netherlands, the local berry blackcurrant is used to produce Fanta as well. Some identical flavors have different names in different markets. The classic orange, for example, was rebranded "Fanta Funky Orange" in 2003 in some countries. Primary competitors to Fanta have included Tango, Mirinda, Slice, Orange Crush, and Tropicana Twister.[citation needed] Fanta was the second drink to be produced by Coca-Cola, apart from the original Coca-Cola.[1] [edit] Pop culture
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