Fakhar-e-Alam
Also known as	Fakhre Alam Fakhr-e-Alam Fakhare Alam Falam Yatagaan
Born	January 19, 1976 (1976-01-19) (age 33)
Origin	Lahore, Pakistan
Genres	Rap Pop Bhangra
Occupations	Singer-songwriter Musician Actor VJ host
Years active	1991 - Present
Labels	Sound Master
Website	http://www.falamonline.com/

Fakhar-e-Alam (Urdu: فخر عالم) (b. January 19, 1976 in Lahore, Pakistan) is a Pakistani actor, VJ and singer, popular for introducing the pop/bhangra genre of music in Pakistan. Though he is still considered a pioneer of pop/bhangra music culture in Pakistan, now he is much more popular for hosting TV shows and appearing in military/governmental sponsored music shows. As a social worker, Alam has a huge fan base and is respected for his untiring relief efforts in the wake of the October 8, 2005 earthquake in Pakistan.

Contents 1 Early career 2 Hosting 3 Politics 4 Alam and Alam 5 Discography 5.1 Albums 6 Trivia 7 References

[edit] Early career

Alam burst into the scene in 1993 by launching the super hit single "Bhangra Pao" and establishing himself as the king of pop/bhangra/rap music in Pakistan. The single then made way as the first Pakistani video to be shown on MTV. Though not isolating himself from music, he simultaneously began to host the music show "Music Channel Charts", interestingly the same program which launched Alam's debut single.

Following his first album and VJing stint, he jointly performed "Pyar diyaan Gallaan" with the bands Fringe Benefits and Arid Zone. Though his patriotic single 'Proud Pakistani' with Nadeem Jaffery was notable, Alam's later albums did not make any ground in the Pakistani music scene. He later switched to acting and hosting TV shows. Fakhar also starred in a Lollywood movie Very Good Dunya, Very Bad Log as a hero along with filmstar Nirma - the movie did not meet much success. But Alam won the National film award for best actor for his debut film. He has more than 4000 TV shows under his belt as an anchor and a host. He was known for his high energy performances on stage, though he never performed after the 2005 earthquake. He was awarded the presidential medal Sitar e Eesaaar by President Musharraf for his humanitarian work in the 2005 earthquake. Recently in the SWAT IDPs issue he single-handedly organized for more than 11 chilled water filteration plants to be put in the IDP camps, and was also appointed as the MKRF ambassador at large.

[edit] Hosting

For GEO Television, Fakhar-e-Alam successfully hosted the show Bolain Kya Baat Hai (English: Tell us what the matter is) telecast on GEO Super in which he interviewed various sports personalities and discussed cricket and other sports-related events. The show and its host proved to be very popular with the audiences.^[1] Though he no more hosts the show, Fakhar provides background voice for the channel's promos.

[edit] Politics

He was offered a ticket by MQM for the last National Assembly election, but due to his commitments abroad he declined. He is known to have very strong connections with influential political leadership of Pakistan, and does not want to commit himself politically as yet. However certain quarters believe that he will participate in politics at some stage. Whenever he is confronted with the question, he politely refuses to comment on the issue.

[edit] Alam and Alam

Fakhar-e-Alam is currently CEO of Alam and Alam company which is dubai based. His words for his company are:

" I have been in the business of putting smiles on the faces of people for a long time. To see people smile, be happy because of you is a brilliant feeling, and I always wanted to expand this feeling into business.

Through Alam and Alam I wish to accomplish the same, make people happy, make people smile, by ensuring that our clients/customers get satisfactory services in a rich and friendly environment.

Whether it is media services, real estate brokerage, luxury transport, business set up in UAE or shipping and logistics, I have asked each member of the Alam and Alam team to ensure that you are treated with utmost care and dedication. For all those who invest with us or through us, I want to see everyone get the absolute advantage. Why settle for less, when you can achieve much more"^[2]

This company is also planning to launch its office in Karachi and has also being advertising in Lahore in Property Standard magazine's November 2008 issue which is Pakistan's first real estate magazine and has set new standards in property market.

Fakhr Alam has just initiated his new divion that deals in Homeland security and counter terrorism equipment. The head office is located in Dubai in Al Barsha. Contact +9714-4200550.

[edit] Discography

[edit] Albums

• Rap Up (1994)
• No More School Remixes (1995)
• Laut Aao (1996)
• Malang (1997)
• Falam Connection (2001)
• Falam Ab Tak ( last release in 2004 which contained the hit single Akh we larani hai.)

[edit] Trivia

• Alam has a huge fan base and is respected for his untiring relief efforts in the wake of October 8, 05 Earthquake in Pakistan.
• He is also known as Falam to his music fans.* He claims to be the first Pakistani rapper of international standard.
• he recently finished recording of a music album in India with Shaani Haider, Pakistans leading music producer. The duo is known as DESITEC or DT and their album is anxioulsy awaited by fans.

[edit] References

1. ^ Bolain Kya Baat Hai
2. ^ http://www.alamandalam.com/index.php?page=ceo-s-message