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For Him Magazine (FHM)

Categories	Men's lifestyle
Frequency	Monthly
First issue	1985
Company	Bauer Media
Country	UK (origin)
Language	Various
Website	www.fhm.com

FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.

Contents 1 History 2 FHM in other countries 2.1 Americas 2.2 Europe 2.3 Africa 2.4 Asia 2.5 Oceania 3 See also 3.1 Notes and references 3.2 External links 3.3 Related articles

[edit] History

The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For Him Magazine continues to be printed on the spine of each issue. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men's fashion outlets.

Circulation expanded to newsagents as a quarterly by the spring of 1987. After the emergence of James Brown's Loaded magazine (regarded as the blueprint for the lad's mag genre), For Him Magazine firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to FHM. It subsequently dominated the men's market and began to expand internationally.

The magazine is printed on high quality glossy paper and the photography is of high technical quality. FHM became one of the best-selling magazines in Britain during the mid to late 1990s, selling more than 700,000 copies per month by 1999.

FHM was sold as part of the publishing company sale, from EMAP to Bauer Publishing in February 2008.

[edit] FHM in other countries

As of November 2009, FHM International publishes 29 editions per month, including editions in Australia, Bulgaria, China, Croatia, Czech Republic, Estonia, France, Germany, Hungary, India, Indonesia, Israel, Latvia, Lithuania, Malaysia, The Netherlands, Norway, the Philippines, Portugal, Romania, Russia, Singapore, Slovenia, South Africa, Spain, Taiwan, Thailand, Turkey, the United Kingdom and the United States^[1]:

[edit] Americas

There's no printed edition of FHM published in Americas. The magazine is only available online on the web and is published from USA.

[edit] Europe

The French edition of FHM is published since 1999 by Mondadori France in Paris. Its chief-editor is Lomig Guillo.

The German edition of FHM is published by Mitte Editionen GmbH in Berlin.

The Lithuanian edition of FHM is published by Leidykla Lilita.

The Norwegian edition of FHM is published by Bonnier Media AS in Oslo.

The Portuguese edition of FHM is published by Edimpresa, the publishing arm of the Impresa media group.

The Serbian edition of FHM was published by Color Press Group. Started in 2007, instead of globally known celebrities, the magazine mostly relies on local personalities (actresses, TV presenters, singers, socialites, sportswomen etc.) for spreads and articles such as Aleksandra Jeftanović, Ivana Stamenković Sindi, Ena Popov, Sunčica Travica, Kalina Kovačević, Miranda Viđak, Vojislava Lukić, etc. It is no longer published there under licence by FHM International.

The Spanish edition of FHM is published by Focus Ediciones.

[edit] Africa

The South African edition of FHM is published by Uppercase Media. The Editor is Hagan Engler.

[edit] Asia

The Chinese edition of FHM is published since May 2004 by Trends Magazines in Beijing.

The Indian edition of FHM is published by Next Gen publishing Limited.

The Indonesian edition of FHM is published by MRA printed media.

The Philippine edition of FHM is printed by Summit Media. Its current editor-in-chief is Allan Madrilejos. It runs its own website and every year celebrates along with the world, the FHM's 100 Sexiest Women.

With an estimated readership of over 1.2 million readers, FHM Philippines is one of the largest read glossy magazine in the Philippines with a readership that surpasses the local broadsheets^{[citation needed]}.

FHM Philippines was also the first Philippine magazine to breach the 100,000 copy print barrier and currently holds the highest print-run record of 165,000 copies printed^{[citation needed]}.

It boosted the careers of then starting local celebrities such as Katrina Halili, Angel Locsin, Cristine Reyes, Ehra Madrigal and Krista Ranillo as they graced the covers of the mag which became best-sellers^{[citation needed]}.

The Singaporean edition of FHM is published by MediaCorp Publishing Pte Ltd.

The Thai edition of FHM is published by Inspire Entertainment.

[edit] Oceania

The Australian edition of FHM is published by ACP Magazines. It has an average circulation of 58,000, with a readership of 300,000. The editor is Guy Mosel.

[edit] See also

[edit] Notes and references

1. ^ FHM International website

[edit] External links

• Official FHM website
• Analysis of FHM magazine at Magazine World (University of Winchester Journalism Department)
• FHM Magazine Overview and Publishers information

[edit] Related articles

• Fashion
• List of men's magazine

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