This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. (April 2009)

Enoughism is the theory that there is a point where consumers possess everything they need, and buying more actually makes their lives worse off. Enoughism emphasizes less spending and more restraint in buying behaviour of consumers^[1][2]. Enoughism is an antonym to Consumerism, which Merriam-Webster defines as "the theory that an increasing consumption of goods is economically desirable." ^[3]

Contents 1 History 2 Usage 3 See also 4 Further reading 5 External links 6 References

[edit] History

• The term was first used by John Naish^[4] in his book Enough: Breaking free from the world of more.^[1]

• In January 2009, Enoughism was flagged a buzzword for 2009 by British newspaper The Independent in The IoS Buzzword Glossary ^[5]

• In April 2009, an Australian direct bank (UBank), produced a satirical 3 minute video discussing Enoughism in its Money Box webisode series.

[edit] Usage

Enoughism is not a recognized word in the English language.

• The Independent defines Enoughism as "The creed that holds that we over-consume, amass far too much "stuff" that only ever provides a fleeting pleasure, and ought to cry "Enough!"".^[5]

• Health Service Journal journalist Jenny Rogers comments on Enoughism by saying "The more we earn, the more likely we are to complain about lack of time because we equate our high earnings with a sense of entitlement to more leisure and feel resentful that time cannot be stretched." ^[6]

• Sydney Morning Herald refers to Enoughism in an article by John Huxley "The grab-all term ... denotes the growing rejection (presumably by those who can afford it) of materialism, in both the greedy consumption and workaholic acquisition of wealth." ^[4]

[edit] See also

[edit] Further reading

Video

• UBank Money Box (2009), Enoughism Explained, webisode series [1].

[edit] External links

• Do you speak 2009? The IoS Buzzword Glossary by David Randall, The Independent, 4 January 2009 (Links to The Independent website)
• Enoughness Enoughism by Perth Pete. (Links to video on YouTube)

[edit] References