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For the Indian film, see Unnaipol Oruvan.
 Eenadu (ఈనాడు), headquartered in Hyderabad, India, is the largest circulated Telugu news daily in the state of Andhra Pradesh. According to NRS (National Readership Studies) 2005 it has got a readership of 1,134,000 and is the third most circulated regional language daily and 10th most circulated daily in India. Eenadu (meaning "Today" in Telugu) was founded by the Indian media baron Ramoji Rao in 1974. It has played a role in both crowning or dethroning governments in Andhra Pradesh. It has also successfully adapted the latest publishing and communication technologies into the Telugu language. Eenadu's rapid expansion enabled diversification of its portfolio by venturing into numerous other markets such as finance and chitfund (Margadarsi chits), foods (Priya Foods), film production (Usha Kiran Films), film distribution (Mayuri Films), and a group of television channels (ETV). All the businesses are organized under Ramoji Group.
[edit] History[edit] Early daysAs with any other publication, Eenadu too had its share of struggles. When launched in Vishakapatnam, it wasn't able to sell more than 3,000 copies a week. Eenadu found itself struggling to become a daily publication ranked amongst other popular rival publications. By 1975, Eenadu managed to achieve its target of becoming a daily publication. However, it was popular in regions and rivalry was still an issue. In a period where the company needed vision to drive and expand it any further. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today being the top read, highly circulated newspaper. [edit] CurrentMr. Ramoji rao's growth from no where to every where, is amazing. His name became a household name. Every one in Andhra Pradesh knows Ramoji Rao. He is an inspiration for many young business people. Eenadu is the highest circulating news paper (13.5 million), they have a healthy competition with other news papers Sakshi (News Daily) 12.5 million, and Andhra Jyoti 4.8 million, Vaartha 3.2 million. [edit] See also
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