Dohop ehf

Type	Privately held
Founded	2005
Headquarters	Reykjavík, Iceland
Key people	Frosti Sigurjonsson, CEO Jon Ingi Thorvaldsson, VP of Business Solutions Atli Thorbjornsson, Development Manager Kristjan Gudni Bjarnason, Production Manager Tomas Jonsson, Chairman[1]
Products	Dohop flight search and planner, Dohop hotel search
Revenue	Unknown
Employees	13
Website	www.dohop.com

Dohop is a travel search engine website based in Reykjavík, Iceland originally founded to aggregate and link low cost flight connections. In 2005 dohop launched the world's first flight planner for low-cost airlines and later expanded it to include all scheduled flights worldwide^[2], amounting to 660 airlines.

Dohop is primarily a long tail aggregation agent that doesn't sell directly to the consumer, but refers the user to airline's booking engines. Dohop's income comes from pay per click advertising and from selling specialized search engines to airlines and airports. The company also operates an analytics department offering route network analysis and optimization suggestions to airlines an airports^[3].

The website won the 2006 Travelmole Web Awards in the category for best technology site^[4] and was selected amongst the Times Magazine 100 best travel sites in 2007^[5].

Dohop's hotel search engine searches more than 200.000 hotel properties worldwide and compares rates with several online hotel booking sites. Search results can be displayed on a map and sorted and filtered by various criteria.

Contents 1 Search technology 2 The business model 3 Competitors in travel search 4 References 5 External links

[edit] Search technology

Worldwide, there are more than 600 airlines that operate scheduled flights. The flight schedules typically extend from 6-9 months. The schedules include approximately 50 million flights between more than 3,000 airports.

Dohop.com searches these flight schedules for possible matches for the user's desired city pairs and travel dates. If there are no direct flights available, Dohop calculates possible flight combinations. The number of alternative flight combinations for a two stop flight route can be dauntingly large.

Having identified and ranked the available flight alternatives, Dohop.com then retrieves and compares offers from online travel vendors; online travel agents and airlines, where the user can complete his booking directly.

[edit] The business model

Dohop is not a booking engine and therefore does not earn commissions. Revenue is generated from publishing adverts for travel and related services. Airlines, hotels and car rentals are the main advertisers.

Dohop also earns revenue from licensing its search technology for use on third party websites. Main customers are airlines and airports.

[edit] Competitors in travel search

• Kayak
• Skyscanner

[edit] References

[edit] External links

• Dohop website
• Taking on the travel giants, CNN edition article, December 1, 2005
• Q&A: Compare prices and schedules of low-cost airlines across Europe, New York Times, June 25, 2006
• Q&A: Useful Web sites for low-cost air travel within Europe, New York Times, March 11, 2007
• Kate Russell gives us her latest selection of the best sites on the World Wide Web, BBC Click, March 10, 2007
• Best websites for booking flights, TimesOnline, March 18, 2009
• 5 best travel sites, MSNBC, June 9, 2009
• Travel Web Sites: A Click-On Showdown, New York Times, June 17, 2009