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Digicel is a mobile phone network provider covering parts of Oceania, Central America, and the Caribbean regions. The company is owned by Irishman Denis O'Brien, is incorporated in Bermuda, and based in Jamaica. It provides mobile services in 26 countries and territories throughout the Caribbean and Central America with more than six million wireless users. Meanwhile its sister operation Digicel Pacific to date (Jan 2008) operates in five markets in the South Pacific (Samoa, Papua New Guinea, Tonga, Vanuatu and Fiji). [1] The company's largest competitor in the Caribbean region is LIME's bmobile brand.
[edit] HistoryDigicel, first established April, 2001 in Jamaica grew to 100,000 customers in approximately 100 days. In the 7 years since the initial launch, Digicel's Jamaican customer base has grown to 1.9 million users (March 2008). In Haiti, where they launched operations in May 2006, the company reached 6.5 million subscribers by May 2007 and now has more than two million customers making Haiti Digicel's largest customer base to date. Digicel is 100% owned by Irish entrepreneur Denis O'Brien. The company has a marketshare of roughly 70% in Jamaica.(Digicel makes cellphone connection in Jamaica) [edit] Competitive Issues with IncumbentsThe majority of Digicel networks start up in countries where the telecommunications market has been newly liberalised. As a result there have been numerous rows between Digicel executives and former state incumbent operators over interconnect agreements. This has led to Digicel taking some incumbent operators to court.[2][3] [edit] Digicel ExpansionIn 2006 Digicel expanded into the South American mainland as well as the Pacific. On September 2006 Digicel acquired an unrelated mobile phone provider Digicel Holdings in El Salvador, rebranding it as El Nuevo Digicel. Digicel El Salvador has now overtaken Claro as number 2 Operator in the country. The group has also won a mobile telecommunications license in Guatemala. In December 2007 Digicel won a highly competitive bid for a mobile license in Honduras and Digicel won a licence to operate in Panama in May 2008. Digicel launched in Honduras and the British Virgin Islands in November 2008 and in Panama in December 2008. In 2007 Digicel also expanded their presence in South America and in the country of Guyana, acquiring U*Mobile, now rebranded as Digicel Guyana Ltd as well as launching in Suriname (December 2007) and French Guiana (June 2006). Digicel now operates in 23 markets. Digicel has also hinted that it would undertake expansion to the United States market at some point in the future.[4] [edit] Digicel PacificDigicel's sister operation in the Pacific Islands region currently operates in Samoa and in Papua New Guinea, Vanuatu , Tonga, Fiji, as well as an experimental licence in the Solomon Islands.[5] [edit] Partnership with ezetop[edit] Partnership with VodafoneOn 6 February 2007, Digicel signed a three-year partnership agreement with Vodafone. Though both will remain separate and independent companies, the agreement, which includes Digicel's sister operation in Samoa, will result in the offering of new roaming capabilities. The two groups will also become preferred roaming partners of each other.[6][7] What is interesting to note, is that as well as being partners, Digicel and Vodafone are also rival operators in Fiji, where Digicel Fiji recently launched, and Vodafone owns a minority (49%) stake in Vodafone Fiji. [edit] Digicel FoundationDigicel and its shareholders set up a foundation that has been actively involved in charitable work throughout the Caribbean involving a wide range of school and sports projects as well as providing assistance after Hurricane Ivan devastated many of the islands, especially Grenada and the Cayman Islands.[citation needed] To date the Digicel Foundation in Jamaica has allocated US$7 million to sustainable development community projects in the country. In Haiti the Digicel Foundation built 20 primary schools in its first year. [edit] Caribbean and Central American OperationsThe Caribbean and Central American operations of Digicel Group (December 2008).
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