Please help improve this article with examples by expanding it. Further information might be found on the talk page. (January 2009)

This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (January 2009)

Differentiation is a concept used in business strategy and describes one of the three ways to establish the competitive advantage Differentiation advantage occurs when a firm delivers greater services for the same price of its competitors. They are collectively known as positional advantages because they denote the firm's position in its industry as a leader in either superior services or cost. ^[1] Product differentiation is what allows firms in monopolistic competition (a market structure) to sell their products at different prices, even though they are essentially the same.

[edit] See also

Product differentiation

Business and economics portal

[edit] References