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DesiMartini is a social networking site launched in December 2006 focussed on connecting Indians. Its users are primarily from towns and cities across India though it is also has a presence in the USA, UK, Middle East, South East Asia and Scandinavia. Social Networking is one of the fastest growing segments in the Indian Internet space, currently used by over 44% of Internet users in India ^[1].

Contents 1 History 2 Features 3 See also 4 References 5 External links

[edit] History

DesiMartini is based out of India and was launched in Dec 2006. It also launched the popular viral, Makkadman produced by WebChutney. It was acquired by Firefly e-Ventures, an HT Media company in November 2007. HT Media also owns the radio channel, Fever 104 FM, and the newspaper brands, Hindustan Times, Hindustan and Mint (newspaper).

[edit] Features

DesiMartini targets the Indian youth by providing normal social networking features. Some of the features include:

• Users can create their own customizable profiles.
• Chat Rooms: DesiMartini users can join the chat rooms or create their own.
• Celebrity Columns: Leading Bollywood celebrities like Priyanka Chopra, Akshay Kumar, Karan Johar, Deepika Padukone Imran Khan (actor), Anoushka Shankar and others write columns for HT City, the lifestyle supplement of Hindustan Times and get published online on DesiMartini here- Celebrity Columns
• Page 3 Photos: Latest Page 3 photos from celebrity parties also get covered and display in the Page 3 section of DesiMartini.
• Send public messages and private messages called Ping. The message board is called Pingdom
• Allows users to transliterate and communicate in 6 regional languages in addition to English.
• Love Calculator: Matches people on the site on the basis of their likes and dislikes.
• Photos: Users can upload unlimited albums and photos.
• Privacy: Users have the option to keep their profile private.
• Videos: Users can upload videos directly from You Tube.
• Groups: Users can create and join groups and communities.
• Polls: Users can create and participate in polls and send them to their friends.
• Other features include blogs, daily Horoscope and online games.

[edit] See also

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[edit] References

[edit] External links

• DesiMartini