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Daytime television is a genre of television programming, traditionally aimed at viewers who would be home in the daytime hours (e.g., homemakers). Since the audience of daytime television has historically consisted largely of women, much of the programming is hosted by women, or reflects issues that are important to many women (e.g., The Oprah Winfrey Show, The View, and Dr. Phil). Also a popular audience in this time frame is the college student; game shows such as the original Jeopardy! (1964-75) and, since the 1990s, The Price Is Right have targeted this audience and soap operas such as General Hospital and The Young and the Restless.

In the UK, daytime television is generally aimed at young children (below school age), as well as women, students and the unemployed.

[edit] See also

• Daytime television in the United States

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