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David Zinczenko (Ukrainian: Давид Зінченко) (born December 1969) is the editor-in-chief of Men's Health magazine and editorial director of Women's Health magazine. He is the author of numerous books, including the Abs Diet series, Eat This, Not That!, Eat This, Not That! For Kids, Eat This, Not That! Supermarket Survival Guide, and Eat This, Not That The Best & Worst Foods in America!. He is also author of two Yahoo blogs, Eat This, Not That and Mysteries of the Sexes Explained.
[edit] Personal lifeZinczenko grew up in Bethlehem, Pennsylvania, and attended Liberty High School in Bethlehem. He entered the military after high school, serving in the Naval Reserve while he attended Moravian College, also in Bethlehem, for his undergraduate degree. There, he served as editor-in-chief of the student newspaper, The Comenian. Zinczenko has competed in the New York City Marathon two times. He lives in New York City and Allentown, Pennsylvania. [edit] CareerAfter serving in the military, Zinczenko wrote a series of opinion pieces for The Los Angeles Times[1], then was hired in 1991 as assistant editor of Men's Journal, men's magazine the being launched by Rolling Stone founder Jann Wenner and editor-in-chief John Rasmus. In 2003, he became Associate Editor of the magazine, and a year later started working on the its international expansion[2]. In 2000, Zinczenko was named editor-in-chief of Men's Health, and in that role he oversees the editorial content of its international editions as well as the U.S. edition. He also serves as editorial director of Best Life, and was recently named editorial director of Women's Health magazine, which was spun off from Men's Health in 2005. He served as Chairman of the 2007 American Magazine Conference and is credited with coining the phrase "magabrand,"[3] to describe magazines that expand beyond their regular formats into a variety of media and businesses. In 2008, as Women's Health editorial director, Zinczenko oversaw the magazine's redesign, bringing celebrities to the cover of Women's Health. Later that year, he landed the magazine's biggest get ever for the 20th Anniversary issue: an exclusive interview and photo shoot with future President Barack Obama. "Obama understands that Men's Health has a massive reach and when you want to get a message to men, there's no better place to communicate with them than within the pages of our magazine," said Zinczenko. "And he's the prototypical Men's Health guy: fit successful, a good dad, a good husband, and a guy who could put up big numbers on the electoral board, and the backboard. He was a natural for the cover of the magazine during this important time for our nation."[citation needed] Zinczenko helped pass legislation in 1994 establishing the week of Father’s Day as National Men’s Health Week.[citation needed] In 2007, Zinczenko launched FitSchools, a national campaign to reinvigorate physical education programs in America’s elementary schools and get children interested in healthy, active living. He helped provide further tools to fight childhood obesity by writing with Matt Goulding Eat This, Not That! For Kids (August 2008). The two then went on to co-author Eat This, Not That! Supermarket Survival Guide (December 2008), and Eat This, Not That! Best & Worst Foods in America (June 2009). Zinczenko also contributes regularly to The Today Show, where according to The New York Times he is "trotted out as the spokesman for Everyman."[4] He has also appeared on The Oprah Winfrey Show, The Ellen DeGeneres Show, 20/20, The Biggest Loser, Rachael Ray, and Good Morning America. He has contributed op-eds for The New York Times[5], The Los Angeles Times and two for USA Today. (One about the obesity epidemic[6] and another on the decline of American men[7].) [edit] AwardsPrior to taking over as editor-in-chief, Zinczenko was nominated for a National Magazine Award for his 1994 feature story “Best Exercises for Everything.” He has also earned six gold medals in Folio’s CDMA competition for direct-mail promotions and TV commercials. He has been named among Crain’s “40 Under 40” (2005), MIN magazine’s “21 Most Intriguing People,” (2003), Folio’s “Thirty Under 30” (1999) and even People’s “50 Most Eligible Bachelors” (2002, 2007). In 2008, he was named Ad Week's Editor of the Year. [edit] Notes1. http://www.observer.com/node/48007 [edit] References
[edit] Bibliography
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