David Marsden (born Stratford, Ontario) is a Canadian radio broadcaster. As the driving force behind Brampton, Ontario radio station CFNY in the 1980s, he became an influential figure in the Canadian music industry by giving many Canadian and international alternative rock artists major Canadian radio exposure. During his stint at CFNY, he was known as "The Mars Bar".

Contents 1 Early career 2 Creates The Spirit of Radio 3 References 4 External links

[edit] Early career

Under the name Dave Mickie, he was the original manager of The Revols, a Canadian rock band in the late 1950s whose most famous member, Richard Manuel, would later become part of The Band. He later became one of Canada's pioneering rock DJs on radio, joining Chatham's CFCO in 1963. Bored with the station's commercial easy listening music, he reportedly brought in some of his own records one night, breaking format and hosting in an uncharacteristically dynamic style. He was fired the next morning, but was quickly rehired after the station learned that his experiment had increased the station's ratings.^[1]

He was later hired at CKEY in Toronto where he was called "the most controversial thing on Toronto radio."^[2] He parted ways with CKEY after just five months. He became host of Music Hop on CBC Television in 1965, succeeding Alex Trebek. He also started writing a column for the Toronto Star in the same year. He was the subject of a chapter in Marshall McLuhan's book Understanding Media, which lauded his unique hosting style:

That's Patty Baby and that's the girl with the dancing feet and that's Freddy Cannon there on the David Mickie Show in the night time ooohbah scuba-doo how are you booboo. Next we'll be Swinging on a Star and sssshhhwwoooo and sliding on a moonbeam. Waaaaa how about that . . . one of the goodest guys with you . . . this is lovable kissable D.M. in the p.m. at 22 minutes past nine o'clock there, aahhrightie, we're gonna have a Hitline, all you have to do is call WAlnut 5-1151, WAlnut 5-1151, tell them what number it is on the Hitline.^[3]

As David Marsden, he joined Montreal's CKGM in 1967, and in 1973 returned to Toronto with a completely different on-air persona at CHUM-FM. He left the station in February 1975 to devote more time to his radio commercial production company, but later returned as a host on CHIC-FM shortly before it was transformed into CFNY.

[edit] Creates The Spirit of Radio

After CFNY program director Dave Pritchard left the station in 1978 due to conflicts with the station management, Marsden was promoted to program director. The station's mandate had been to present significantly different programming than other radio stations in the Greater Toronto Area, but before Marsden's arrival the station's format had been highly eclectic. Marsden saw the commercial potential of punk and new wave, and opened CFNY's focus, creating Canada's first alternative music station. Throughout the 1980s, under the slogan the spirit of radio, CFNY was one of the most influential promoters of new international and Canadian artists most radio stations ignored.

In July 1987, Marsden and CFNY general manager Bill Hutton hired Don Berns as the new program director. Initially, Marsden continued as director of operations, and as executive producer of the CASBY Awards, but left CFNY a year later. He joined the CBC to produce the successful TV show Pilot 1. That show won several awards, including a silver medal at the Chicago Film and Video Festival. Following that, Marsden launched another freeform modern rock station, Coast 800, later Coast 1040, in Vancouver.

He was later involved in the creation of Iceberg Radio, the first major Canadian Internet radio project, and returned to the terrestrial radio airwaves as host of a freeform rock show on The Rock 94.9 in the early 2000s. He has also been profiled in exhibits at the Rock and Roll Hall of Fame, both for his on-air Dave Mickie persona and for his role as program director of CFNY.

He is openly gay,^[4] and has also worked as a club DJ at gay club nights dubbed "The Mars Bar".

[edit] References

[edit] External links

• David Marsden at SpiritOfRadio
• David Marsden's Official Site