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Cradle to Cradle: Remaking the Way We Make Things is a 2002 book by German chemist Michael Braungart and U.S. architect William McDonough - a manifesto calling for the transformation of human industry through ecologically intelligent design.

Through historical sketches on the roots of the industrial revolution and commentary on science, nature and society, McDonough and Braungart assert that a maladapted industrial system can become a creator of goods and services that generate ecological, social and economic value.^[1] Their vision is based on a system of "lifecycle development" initiated by Braungart and colleagues at the Environmental Protection Encouragement Agency|Environmental Protection Encouragement Agency (EPEA) in the 1990s, which has been cited by the Society for Environmental Toxicology and Chemistry in its early 1990s publication A Technical Framework for Life-Cycle Assessment.

According to the authors, humans should try to emulate natural systems instead of trying to do more with less. The authors believe that their book, which is printed on polypropylene paper, is a model for the next industrial revolution.

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[edit] See also

• Cradle to Cradle
• Downcycling
• Video of speech of Michael Braungart at Global Eco Forum 2008