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Cost Per Time refers to a form of Internet advertising, where the buyer pays for an advertisement to be placed on a website for a set amount of time. It differs from cost per impression, in which a buyer pays for the ad to be displayed a set number of times. Cost for time permits the ad to displayed unlimited times over the term of the contract. Some contracts may allow for a guaranteed minimum number of impressions.

The time can be as little as a day or as long as a year.

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