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Solo

Current Solo can
Type	soft drink
Manufacturer	Schweppes Australia
Country of origin	Australia
Introduced	1973
Color	yellow
Flavour	lemon
Variants	Solo Lemon & Lime Solo Sub Solo Strong

In Australia, Solo is a carbonated lemon-flavoured soft drink manufactured by Schweppes Australia.

Solo was launched in Australia in 1973 as the ready to drink version of traditional 'pub squash'. It is positioned as a very masculine drink and has had many television commercials that play to its overtly male image, the latest being "Game On"^[1] since joining the Football Federation of Australia, which has been highly successful in. There are 4 variants of Solo: Regular Lemon, Lemon & Lime, Solo Sub (no added sugar) and Solo Strong. It is the market leader of lemon soft drinks in Australia and grew by over 30% in 2007.

The latest addition to the Solo range is the Solo Strong, which contains guarana and caffeine.

Cadbury Schweppes once made an energy drink in the U.S. called Coolah Energy that referred to the Australian Solo as its inspiration. It used the tagline "Energy from Down Under". It listed boronia as an ingredient, a citrus plant in Australia known more worldwide for use in floral arrangements than its fruit.^[2] Cadbury Schweppes has discontinued the Coolah Energy drink.

The American drink Rondo, which was available during the late 1970s and 80s, used a similar can design and slogans. It was introduced in 1979, 6 years after Solo.

[edit] References

[edit] External links

• Cadbury Schweppes plc homepage
• Coolah Energy homepage
• [1] The homepage of Solo
• [2] Coolah Energy drink on BevNET.com

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