A compliance professional is an expert that utilizes and perfects means of gaining influence. Though the means of gaining influence are common, their aims vary from political, economic, to personal. Thus the label of compliance professional applies to diverse groups of people, including propagandists, marketers, pollsters, salesmen and political advocates.

Contents 1 Techniques 2 Notable Compliance Experts 3 See also 4 References 5 External links

[edit] Techniques

Means of influence include, but are not limited to, the methods outlined in Influence Science and Practice:

• Reciprocation
• Commitment and Consistency
• Social Proof
• Liking
• Authority
• Scarcity

Additionally, techniques like framing (social sciences) and less formal means of effective obfuscation, such as the use of logical fallacies, are used to gain compliance.

[edit] Notable Compliance Experts

• Edward Bernays
• Joseph Goebbels
• Ivy Lee
• Frank Luntz

[edit] See also

• Brand
• Consumer psychology
• Consumer science
• Demagogy
• Guerrilla marketing
• Influence Science and Practice
• Media
• Promotion
• Propaganda
• Spin (public relations)
• Viral marketing

[edit] References

• Cialdini, Robert B., Influence: Science and Practice, 4th Edition, 2000. New Jersey: Allyn & Bacon.
• Ewen, Stuart, Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, New York: McGraw-Hill, 1976.
• Ewen, Stuart, PR! A Social History of Spin, New York: Basic Books, 1996.
• Ewen, Stuart and Ewen, Elizabeth, Channels of Desire: Mass Images and the Shaping of American Consciousness, New York: McGraw-Hill, 1982.
• Herman, Edward S. and Chomsky, Noam, Manufacturing Consent: The Political Economy of the Mass Media, New York: Pantheon Books, 1988.
• Jowett, Garth S. and O'Donnell, Victoria , Propaganda and Persuasion, Thousand Oaks, CA: SAGE Publications, 1999. ISBN 0-7619-1147-2.
• Lutz, William D., Doublespeak, New York, NY: HarperPerennial, 1990. ISBN 0-06-016134-5.
• Rushkoff, Douglas, "They Say", in Coercion: Why We Listen to What "They" Say, New York: Riverhead Books, 1999.

[edit] External links

• "The Persuaders" Frontline
• "Understanding Jargon: A Short Bibliography" by Philip E. Agre