Colgate, an oral hygiene product line and one of the namesake brands of the Colgate-Palmolive Company, is a manufacturer of a wide range of toothpastes, toothbrushes, and mouthwashes.

Colgate Ribbon Dental Cream was the first toothpaste in a collapsible tube,^[1] introduced in 1896. It had previously been sold in glass jars since 1873.

Contents 1 Products 1.1 Duraphat 1.2 Colgate Total 1.3 Colgate Cavity Protection 1.4 Colgate Simply White 2 Advertising 3 References 4 External links

[edit] Products

[edit] Duraphat

Duraphat is a professional strength paste intended for the treatment and prevention of dental caries. The toothpaste is ideal for the management of high-risk patients such as those with rampant, early, existing or recurrent coronal or root caries. Since it is used in place of regular toothpaste, it is an easy treatment regime for patients to comply with. The prime constituent is sodium hydroxide and it is sometimes prescribed as part of a program of fluoride therapy. It is available as a prescription-only product^[2].

[edit] Colgate Total

Colgate Total contains the anti-microbial ingredient triclosan, which reduces the number of bacteria that cause gingivitis, cavities and halitosis.

[edit] Colgate Cavity Protection

Although most Colgate toothpaste brands use sodium fluoride, the Colgate Cavity Protection variety instead contains Sodium monofluorophosphate as the active ingredient.

[edit] Colgate Simply White

A whitening toothpaste that is "Clinically-proven to whiten in 14 days". Its whitening ingredient is hydrogen peroxide, which gradually bleaches the teeth. It utilizes two separate chambers that contain a whitening agent and a cleaning gel.

[edit] Advertising

An advertising campaign for Colgate toothpaste from the 1940s used the slogan "It cleans your breath while it cleans your teeth".^{[citation needed]} From the 1960s onwards, the slogan was "The Colgate ring of confidence".^{[citation needed]} Colgate has a toothpaste and toothbrush mascot for children's entertainment, "Dr. Rabbit", which has also been used in three tapes that teach about dental health and advertise Colgate toothpaste^{[citation needed]} Remixed versions of these tapes have appeared on the Internet and they are often re-edited for comedic effect.

In the late 1950's and early 1960's, Colgate stressed the fact their "Dental Cream" contained Gardol, a formula that helped protect teeth from cavities and tooth decay. "Gardol" was actually their trademark for the ingredient Sodium lauroyl sarcosinate (and identified as such on the package and in their advertising), which today is an ingredient in Arm & Hammer's "Advance White" toothpaste, minus the "Gardol" identification.

In Rio de la Plata (Argentina, Uruguay), Colgate toothpaste is banned from sale because the local Spanish word Colgate literally translates to Hang yourself in English.^{[citation needed]}

[edit] References

[edit] External links

• Colgate World of Care Official Website