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Co-promotion:

Co-promotion is a marketing practice where a company in addition to its own, uses another company's sales force to promote the same brand or range of brands. The term is frequently confused with Co-marketing.


[edit] See also

Marketing co-operation

Retrieved from "http://en.wikipedia.org/wiki/Co-promotion"

Product Results:

Written for both students and seasoned practitioners, Evaluating Worksite Health Promotion presents a practical framework for evaluating health promotion in a variety of organizational settings. The text lays a strong theoretical foundation, then builds on it with practical applications for containing costs and improving the power of programs. Drawing on more than 20 years of academic and private consulting experience, Dr. Chenoweth includes more than 19 case studies to deepen and broaden readers understanding of how to conduct program evaluations in organizational settings. The books detailed instructions guide readers through the steps of successful worksite health promotion evaluations: - Working with variables, data, experimental design, and other basic concepts, - Calculating benefit-cost, break-even and cost-effectiveness analyses, risk-factor cost appraisal, and forecasting, - Creating and administering tools for evaluating program effectiveness, including questionnaires, surveys, interviews, and claims data analysis, - Planning, conducting, and presenting an evaluation,
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Co-Grip Bat Tape

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