Co-marketing is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion.

Cross-marketing describes the practice where two individual entities companies exchange marketing channels for mutual benefit. No new product, service or brand is created here.

Examples: - link or banner exchanges that can be found on websites such as Spottt.com , Entrecard.com or IntroNiche.com - "Intel Inside" on Personal Computers.

Co-marketing describes the practice where two individual entities companies create and jointly develop a new product, service or brand (and normally jointly promote it).

Examples: - Apple and Nike jointly developing a new service for joggers

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